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_e _e _aAquino, Ann Marie D.; David Alfoncia C. and Lim, Rachelle S. _d _b4 _u _c0 _q16 |
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_a _aA PUBLIC RELATIONS CAMPAIGN ON THE ACCEPTABILITY OF IRON FORTIFIED RICE (March 2004) / _d _b _n _cAquino, Ann Marie D.; David Alfoncia C. and Lim, Rachelle S. _h6 _p |
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_e _e _c28 cm. _a40 pp. _b |
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_3 _30 _b _aunmediated _2rdamedia |
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_3 _30 _b _avolume _2rdacarrier |
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_a _aThesis (Undergraduate) Pamantasan ng Lungsod ng Maynila ,2004.;Bachelor in Mass Communication. _d _b _c56 |
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_b _b _c _aABSTRACT: This study is aiming to conceptualize an intensive public relations campaign for the acceptability of the new program of National Food Authority, the Iron Fortified Rice. The campaign hopes to increase awareness of Iron Fortified Rice through its institutional advantage and the law that mandates it. The public of this campaign are the consumers and rice manufacturers and distributors. The SMCR Model of Communication was used in this study and the design was descriptive research. Document analysis, interviews and library research was also used in this study. The interview conducted was used for the development of the public relations campaign. _u |
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