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008 180918n 000 0 eng d
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_aCruz, Mary Ann V.; Taclas, Joanne A. and Villarde, Michelle A.
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_aImpact of Rejoice and Head and Shoulders Commercials to Brand Recall : A Comparative Analysis /
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_cCruz, Mary Ann V.; Taclas, Joanne A. and Villarde, Michelle A.
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_c200546
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_c28 cm.
_a52 pp.
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_aThesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2004.;BACHELOR OF MASS COMMUNICATION.
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_aABSTRACT: This study was conducted to know the comparative impact of Rejoice's jingle and Head & Shoulder's testimonial shampoo television commercials on teenagers brand recall. The respondents were selected through random sampling. A total of 300 teenagers were selected from the total population of 890 teenagers of Tatalon, Quezon City. The researchers aimed to answer the following questions: what are the characteristics of a jingle and testimonial television commercials that contribute to brand recalling, which between Rejoice's jingle and Head and Shoulders testimonial shampoo television commercials have a greater impact and how this executions of these commercials affect teenagers brand recall. The primary tool used to gather data was through survey questionnaires. Results of the survey were then tallied, analyzed and tabulated using statistical methods such as the chi-square, frequency and percentage measurements. Based on the findings, the following conclusions were arrived at: Teenagers from Tatalon, Quezon City are aware of the Rejoice's jingle and Head and Shouders testimonial shampoo television commercials. The researcher found out that Rejoice shampoo's jingle television commercial has greater impact than Head and Shoulders testimonial television commercial. It was concluded that there is no significant difference on the teenagers brand recall of the jingle and testimonial television commercial of Rejoice and Head & Shoulders' Shampoo.
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