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_e _e _aDe Silva, Mary Paula D.; Eugenio, Mari Angelie P.; Nocom, Maria Katrina V. and Valientes, Dewilyn J. _d _b4 _u _c0 _q16 |
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_a _aA PROPOSED ADVERTISING CAMPAIGN FOR ELLIPS SERENITY COLLECTION (March 2007 / _d _b _n _cMary Paula D. De Silva, ; Mari Angelie P. Eugenio, ;Maria Katrina V. Nocom, and Dewilyn J. Valientes. _h6 _p |
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_3 _3 _a _d _b _cMarch, 2007.46 |
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_e _e _c28 cm. _a179 pp. _b |
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_b _atext _2rdacontent |
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_3 _30 _b _aunmediated _2rdamedia |
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_3 _30 _b _avolume _2rdacarrier |
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_a _aThesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2007.;Bachelor of Science in Mass Communication. _d _b _c56 |
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_b _b _c _aABSTRACT: Ellips Serenity Collection is a new line of scent from Kino Consumer Philippines, Incorporated that caters to the young females, which is more premium yet affordable. Because of tight competition in the market, it must be brought to the awareness of its target consumers, Ellips Serenity needs to be introduced as a cologne different from the other products. The researchers decided to seek probable solutions to learn about the attitude, behavior and preferences of young females towards cologne and formulate strategies for an advertising campaign to introduce the product. _u |
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