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_aDe Guzman, Jor-el A.; Gomez, Kathleen Grace, Mas, Katrisha Celine M.; and Ramos, Cristine Joyce B.
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_aMOTIVATIONAL IMPACTS OF ADVERTISING ON ONLINE SHOPPING FOR AIRLINE TICKETS ( March 2017) /
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_cDe Guzman, Jor-el A.; Gomez, Kathleen Grace, Mas, Katrisha Celine M.; and Ramos, Cristine Joyce B.
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_c201746
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_c28 cm.
_a110 pp.
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_aThesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2017.;Bachelor of Science in Travel and Tourism Management.;COLLEGE OF BUSINESS AND MANAGEMENT- Institute of Tourism and Hospitality Management.
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_aABSTRACT: The study aims to determine the underlying effect of an advertisement to the customers' online booking tendency for airline tickets. Descriptive-correlational research design was utilized in this study. The research was conducted at the City of Manila where 96 airline ticket consumer online respondents, aged between 21 and 35 participated. Purposive sampling method was used. In collecting data from the respondents, the researchers used researchers-made questionnaire-checklist consisting of closed-ended questions which are respondent-completed on a pen-and-paper platform. The survey questionnaire was composed of two parts: the individual profile and survey questions. The first component is a checklist on the demographic profile and survey questions. The first component is a checklist on the demographic profiles of the respondents, while the researchers used Likert scale for the second part of the survey with 4 categorized as Strongly Agree and I as Strongly disagree. The data gathering procedure was started after the instrument was first reviewed and validated by the experts. As to the statistical treatment of data, the findings collected were analyzed and the following were employed : frequency count, percentage, mode, mean, standard deviation weighted mean, Pearson's r and ANOVA. There were 4 problems in this study which answer were obtained. The findings in this study revealed that young adults whom mostly were females belonging to the middle income earners dominate the tourist population in Manila. It was also noted the most tourist seldom encounter airline advertisements while the prevailing reason for traveling is for leisure purposes. Airline advertisements seen online have the ability to generate an impact to the booking preference for airline of tourists. The findings show that there is a significant relationship between the frequency of seeing airline advertisements and the online booking perspective of tourist. This study also proved that the trust indicator, which is competence, has a significant difference between the natures of travel.
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