000			13303nam a2201237Ia 4500
000			11127ntm a2200205 i 4500
001			92730
003			0
005			20250920172620.0
008			250507n 000 0 eng d
010			_z _z _o _a _b
015			_22 _a
016			_2 _2 _a _z
020			_e _e _a _b _z _c _q _x
022			_y _y _l _a2
024			_2 _2 _d _c _a _q
028			_a _a _b
029			_a _a _b
032			_a _a _b
035			_a _a _b _z _c _q
037			_n _n _c _a _b
040			_e _erda _a _d _b _c
041			_e _e _a _b _g _h _r
043			_a _a _b
045			_b _b _a
050			_a _a _d _b2 _c0
051			_c _c _a _b
055			_a _a _b
060			_a _a _b
070			_a _a _b
072			_2 _2 _d _a _x
082			_a _a _d _b2 _c
084			_2 _2 _a
086			_2 _2 _a
090			_a _a _m _b _q
092			_f _f _a _b
096			_a _a _b
097			_a _a _b
100			_e _e _aAng, Adrian B., Apilado, Christell., Barao, Jenavieve M., Cari, Ana Pauline E., Domingo, Daniel M., Gaa, Glendyl Leah L., Lopena, Timothy Zeus Q., Olea, Ann Lauren SM., Pinto, Karen Lorraine R., Santos, Jade Andrea L. _d _b4 _u _c0 _q16
110			_e _e _a _d _b _n _c _k
111			_a _a _d _b _n _c
130			_s _s _a _p _f _l _k
210			_a _a _b
222			_a _a _b
240			_s _s _a _m _g _n _f _l _o _p _k
245		0	_a _aBrewTopia: a feasibility study on sparkling kombucha tea _d _b _n _cAng, Adrian B., Apilado, Christell., Barao, Jenavieve M., Cari, Ana Pauline E., Domingo, Daniel M., Gaa, Glendyl Leah L., Lopena, Timothy Zeus Q., Olea, Ann Lauren SM., Pinto, Karen Lorraine R., Santos, Jade Andrea L. _h6 _p
246			_a _a _b _n _i _f6 _p
249			_i _i _a
250			_6 _6 _a _b
260			_e _e _a _b _f _c _g
264			_3 _3 _a _d _b _c202346
300			_e _e _c _a215 pages _b
310			_a _a _b
321			_a _a _b
336			_b _atext _2rdacontent
337			_3 _30 _b _aunmediated _2rdamedia
338			_3 _30 _b _avolume _2rdacarrier
340			_2 _20 _g _n
344			_2 _2 _a0 _b
347			_2 _2 _a0
362			_a _a _b
385			_m _m _a2
410			_t _t _b _a _v
440			_p _p _a _x _v
490			_a _a _x _v
500			_a _aFeasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023 _d _b _c56
504			_a _a _x
505			_a _a _b _t _g _r
506			_a _a5
510			_a _a _x
520			_b _b _c _aExecutive Summary: A. Business Name The company's business name is BrewTopia, derived from the combined word brew-and +topia. The former is associated with one of the significant activities that the company engages in, which is the brewing of kombucha. Furthermore, the latter comes from the word Utopia, which means an ideal or imaginary world where everything is perfect. These two words together hint at the company's process of brewing and catering a variety of delightful flavors of kombucha in a perfect world. B. Business Logo Kombucha is a fermented beverage that is a mixture of other components of herbs, fruits, vegetables, etc., and other flavourings making the kombucha. The logo represents a fermented kombucha that is being sealed shut after being brewed with various ingredients such as fruits, vegetables, etc. Along with its other fruits and vegetables, it represents the freedom to choose what can be combined during the brewing process of its kombucha. The word -topia in its brand name BrewTopia comes from the word utopia and represents the ideal perfect image that a person can imagine (Utopia, 2022). C. Business Location Operations Area The location of BrewTopia is at 1120 Mendiola Extension, Paco, Manila, which is inside the University Belt (U-BELT). The place chosen by the proponents is surrounded by Shopee and Lazada drop-off stations which make it accessible for BrewTopia since the business will be operating virtually. Further, the area is considered a strategic location because the possible suppliers of materials and ingredients needed are nearby Mendiola. The proponents decided to lease 70 sqm of land, which can be seen in the picture above. Since no big machinery is needed to make the Sparkling Kombucha Tea, the area's size is spacious enough for the operation and production of BrewTopia. D. Brief Description of the Business BrewTopia is a start-up business that mainly offers a fermented kombucha tea-based drink. Kombucha tea is usually mixed with juice, spices, fruit, or other flavorings. Kombucha - a fermented product in general, is good for the microbiome and gut health. Fermentation makes probiotics that help with diarrhea and irritable bowel syndrome and may even strengthen the immune system (Smith, 2020). The name BrewTopia is an amalgamation of two concepts: 1. Brewing - As part of the production of kombucha, the tea must brew through two fermentation stages, a vital step highlighted within the business name. 2. Utopia - Synonymous with a perfect world, utopia was incorporated into the company name in order to project a blissful and flavoursome beverage. The company's initial years will surround mixing blends of Kombucha tea and selling the products by bottle. Production of the tea only requires storage solutions for the ingredients, space for assembly, and temperature-controlled storage for the products. Hence, the owners decided to put the production at 1120 Mendiola Extension, Paco, Manila. Furthermore, the business will also utilize the trend of e-commerce; BrewTopia will be available through online platforms to cater to and reach a broader market scope. Customers could place orders in advance by placing their orders on BrewTopia's online shops. BrewTopia serves kombucha, a fermented tea drink widely known for its health benefits. It contains high levels of antioxidants, various micronutrients, and the presence of probiotic microorganisms, antibiotics, and amino acids (Jayabalan et al., 2008; Fu et al., 2014; Coelho et al., 2020). It is historically celebrated as a miracle drink and medicine in the East Asian region. People believed in its ability to fight against diseases such as diabetes, gout, kidney stones, and cancer. Moreover, since World War Il, Kombucha's popularity has risen to a 6 million US dollar market value worldwide (Statista, 2022). Although most studies on tea lack clinical research on human subjects, several studies have been released informing that kombucha has the unique capabilities people believed it had (Kapp, 2019.) Despite its shortfall in further research and evidence of its human benefits, kombucha's properties are still proven to individually contribute to good gut health, which is only partly the reason for its marketability (Villareal-Soto et al., 2018). E. Methods of Financing With the agreement among the company's founders, Brewtopia shall run as a limited partnership with one partner that will serve as a general manager overseeing the business operations and production. Partners involved are entitled to a liability that is restricted only to the amount of their contribution to the firm. The general partner will contribute 19% of the capital, while the rest of the partners will contribute 9% of the total investment. Thus, Brewtopia founders will have a total of P900,000 as starting capital for the partnership. F. Long-run Objectives For the business 1. To establish a trusted company in the Philippines' functional beverage market that offers an affordable healthy substitute for soda. 2. To develop grassroots distribution for increased availability of kombucha in the market. 3. To expand through a tie-up agreement establishing a partnership with closely-related companies through a stipulation of a Contract of Agreement with small-scale retailers, food service locations, and local groceries. 4. To seize the opportunity of brand synergy in marketing through creating mutually-beneficial partnerships with businesses offering related products or services, and similar values to share a large customer base and potential consumers. 5. To cater to the growing demand for Kombucha in the Philippines and Southeast Asia. 6. To tap the potential growth of fermented drinks on the consumer end and reach the total capacity of its awareness in the community as a niche product. For the product (product development, more varieties) 1. To devise the varieties, such as offering controlled levels of alcohol and caffeine. 2. To develop the product line extension and research kombucha products such as candied S.C.O.B.Y., kombucha vinegar, and salad dressing. 3. To research and develop a more efficient way of production, such as in the fermentation and infusion process. For the community 1. To produce and provide a healthier alternative to carbonated beverages in the marketplace. 2. To operate in the conscious efforts of reducing destructive processes and causing no harm to the environment in production. 3. To encourage consumers to adapt locally produced fermented drinks as part of their dietary staple and contribute to the growing health and wellness advocacy in the Philippines. 4. To forge mutually beneficial relationships with community/local farmers/horticulturists by supporting and patronizing local businesses. G. Objectives and Statement of the Problem Market Feasibility The Market Feasibility focuses on determining if the carbonated Kombucha tea-based drink offered by BrewTopia can penetrate the market by strategically developing and adopting marketing techniques. Specifically, identifying the target customers through market segmentation, determining an optimal pricing strategy, assessing the potential consumers' degree of interest, and analyzing their past and future demand. This aspect also identifies competitors within the geographical area where the product will be offered to establish and nurture BrewTopia's competitive edge tactically. Hence, the following questions about the marketability of the business will be answered in this aspect: 1. What is the target market of BrewTopia? 2. Who are the closest competitors of BrewTopia? 3. What are the pricing and marketing strategies to be employed by the business? 4. How will BrewTopia be introduced to the target market? 5. What are the demand, supply, and demand-supply gaps identified by the business? 6. Where is the selling location of the business? 7. What is the competitive edge of BrewTopia among its competitors? Technical Feasibility The technical aspect of a feasibility study provides the specific desired procedure to assess the effectiveness of the firm. In this aspect, it will further discuss the business' location, products, and the raw materials and supplies of the product.
520			_aTherefore, the following questions about the technicalities of the business will be answered in this aspect: 1. Where is the most strategic location for the business to thrive and reach broader consumers? 2. What are the production plant layout's overall characteristics and equipment needed? 3. What is the production process for making healthy-based beverages- Kombucha sparkling tea? 4. What are the sources of equipment and raw materials for production? 5. What is the applicable waste management for the business? Financial Feasibility Financial Feasibility primarily aims to determine the profitability of BrewTopia in return on shareholders' sales, investment, and equity. Thereby, this section schemes out the company's capitalization on the start-up costs for both current and fixed assets, cost of production, operating expenses, and applicable taxes. Since the BrewTopia company is registered as a Barangay Micro Business Enterprises (BMBE), its privilege, such as income tax exemption, will be detailed in the financial statement. This section also presents the breakdown of the shareholder's equity in the business. Hence, the following questions about the finances of the business will be answered in this aspect: 1. What is the capital structure of the business? 2. How long is the duration of BrewTopia to compensate for the initial investment? 3. How much operative finances is compulsory to the BrewTopia enterprise? 4. What is the schemed operation of the business in the financial report? 5. What acquisition costs will the partners of BrewTopia be? Socio-Economic Feasibility Given the current state of the Philippine economy and social climate, a busine _u
521			_a _a _b
533			_e _e _a _d _b _n _c
540			_c _c _a5
542			_g _g _f
546			_a _a _b
583			_5 _5 _k _c _a _b
590			_a _a _b
600			_b _b _v _t _c2 _q _a _x0 _z _d _y
610			_b _b _v _t2 _x _a _k0 _p _z _d6 _y
611			_a _a _d _n2 _c0 _v
630			_x _x _a _d _p20 _v
648			_2 _2 _a
650			_x _x _a _d _b _z _y20 _v
651			_x _x _a _y20 _v _z
655			_0 _0 _a _y2 _z
700			_i _i _t _c _b _s1 _q _f _k40 _p _d _e _a _l _n6
710			_b _b _t _c _e _f _k40 _p _d5 _l _n6 _a
711			_a _a _d _b _n _t _c
730			_s _s _a _d _n _p _f _l _k
740			_e _e _a _d _b _n _c6
753			_c _c _a
767			_t _t _w
770			_t _t _w _x
773			_a _a _d _g _m _t _b _v _i _p
775			_t _t _w _x
776			_s _s _a _d _b _z _i _t _x _h _c _w
780			_x _x _a _g _t _w
785			_t _t _w _a _x
787			_x _x _d _g _i _t _w
800			_a _a _d _l _f _t0 _q _v
810			_a _a _b _f _t _q _v
830			_x _x _a _p _n _l0 _v
942			_a _alcc _cBK
999			_c23686 _d23686