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_aBrylle Jerome T. Bagasiao, Jessca Marl M. Europeo, Erika Eunice B. Huliganga, Alessandro Renae C. Mabaquiao, Cristar C. Oredina, Karl Christian G. Roque
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_aLilywanag: A feasibility study on introducing an eco-friendly leather shiner product derived from water lily
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_a170 pages
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_aFeasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024
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_aExecutive Summary a. Business Description EverGreen Solutions is a dynamic general partnership-based business that develops, produces, and distributes Lilywanag, a top-notch leather shiner. Located in the heart of the National Capital Region (NCR), Facilitating Business-to-Business (B2B) transactions for resellers from Mini Divisoria stores and consumers across the City of Manila as the foundation of the strong business model. The company is led by a group of six devoted partners, based on the fundamental ideas of accountability and shared prosperity. Because each partner brings a different set of abilities and knowledge to the table, they are able to maximize efficiency in every area of their operations and work together more effectively. Ideally named after the Filipino word for brightness, Lilywanag represents the wavering dedication to quality and excellence. Lilywanag, which is made with premium ingredients, is proof of their commitment to offering the best leather care products. Lilywanag produces unmatched results, accentuating the natural beauty of leather, whether it is restoring an old handbag, revitalizing a pair of worn-out shoes, or preserving the shine of any leather goods. EverGreen Solutions takes pride in providing a product that not only meets the highest standards of quality but also aligns with the values of social responsibility in an era where environmental sustainability and ethical sourcing are important. They make it a priority to follow eco-friendly procedures and use materials that are sourced ethically in an effort to reduce their environmental impact and promote a more sustainable, greener future. All things considered, EverGreen Solutions is more than simply a company; it is a shining example of creativity, morality, and quality in the field of leather care. One shine at a time, they are ready to transform how people view and use leather goods with Lilywanag as their flagship product. Come along with them as they travel toward a better, more sustainable future where environmental responsibility and fine craftsmanship coexist. b. Management Feasibility EverGreen Solutions functions as a General Partneship, showcasing a cooperative viewpoint among its six partners. A concise mission, vision, and values statement that emphasizes the importance of Evergreen Solutions 'existence serves as its guide. The organizational structure of Evergreen Solutions is ordered, with Cristar Oredina operating as the CEO and supervising the overall strategic plan. Creating and executing marketing plans to broaden the company's customer base is the responsibility of Jessca Europeo and Erika Huliganga, the managers of sales and marketing. Alessandro Mabaquiao oversees financial affairs, guaranteeing openness and responsibility. Karl Roque is in charge of logistics, and Brylle Bagaslao is the production manager, overseeing all production processes. Within the company, each partner has distinct roles and responsibilities. The CEO oversees the organization's overall performance and establishes its strategic direction. Promoting Lilywanag products and cultivating connections with resellers and Divisoria stores are regulatory compliance are guaranteed by the financial manager. While the logistics manager makes sure that inventory is managed effectively and distribution is efficient, the production manager supervises the manufacturing processes to maintain product quality. To efficiently manage and oversee operations, EverGreen Solutions puts in place effective internal procedures. The company maintains a highly structured and productive work environment by enforcing strict adherence to its rules and regulations. Gantt charts have been shown to improve overall productivity and efficiency through their assistance in task management and project coordination. c. Marketing Feasibility When it comes to the Marketing Aspect for EverGreen Solutions, the information that was acquired from the respondents in their role as resellers from Mini Divisoria Stores and from the respondents in their role as consumers can be found here. Following the completion of the analysis of the data was stipulated, the usage of different marketing strategies, such Promotions: Packaging Design and Messaging, Targeted Advertising Campaigns, Customers Reviews and Testimonials, and Partnerships and Collaborations, will be based on the findings. e. Technical Feasibility Evergreen Solution is located At 1610 F, Agoncillo Street, Malate, Manila. Situated as the midpoint area of Presyong Divisoria Markets, EverGreen Solutions secured a 100-square-meter commercial space. This location facilitates efficient supply procurement for Lilywanag leather shiner products by providing easy access to the resellers and markets. EverGreen Solutions has carried out a thorough costing analysis with great care to guarantee that its products are priced fairly. This analysis considers a number of variables, such as the cost of the materials, the kind of equipment used, and the quantities needed for production. Through careful evaluation of these components, the business hopes to provide competitive pricing without sacrificing quality. e. Financial Feasibility After conductin a thorough financial analysis, EverGreen Solutions examined the specifics of its technical, managerial, and marketing operations. This all-encompassing strategy gave the company's financial landscape a broad perspective, highlighting both its present situation and its prospects for future profitability. The examination produced monthly sales projections for 2024, which were a crucial resource for estimating revenue and directing the financial planning of the business. By actively participating and offering support, stakeholders showed their dedication to EverGreen Solution's success. In order to guarantee ongoing financial stability and expansion, a strategic reinvestment plan was also developed for the years that followed. A review of financial statements and ratio analysis revealed encouraging trend in revenue, profit margin, and return on investment, suggesting an effective potential for market expansion going forward. e. Socio-Economic Feasibility One of the products that EverGreen Solutions intends to help in making available to the public is called Lilywanag Leather Shiner. This product is risk-free to use since it is constructed using resources that are beneficial to the environment. The necessity of being sustainable will be brought to the attention of other individuals as a result of this. Additionally, it will assist in an increase in the number of employment opportunities available to individuals. Consequently, the company will be able to make a contribution to the economy of the whole country because it will be responsible for paying taxes on its own. EverGreen Solutions' overarching objective is to provide individuals with expertise that is advantageous to the society, the economy, the environment, and the government.
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