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_aBalitao, Nichole M. et.al.
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_aStrategic Marketing Plan for Pepsi-Cola Products Philippines, Inc /
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_cBalitao, Nichole M.; Estrellado, Regine Joy E.; Gregorio, Marnie D.; Magpayo, Jenina B.; Reyes, Rycel P.; Rodrigo, Charleen Mae G. and Tolentino, Myla N.
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_c201546
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_c28 cm.
_a76 pp.
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_atext
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_aStrategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2015.
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_aEXECUTIVE SUMMARY: Filipinos are cheerful people; they love celebrating occasions because they love being genuinely happy as if they did not ever had a problem ever in their lives. Of course, celebration will never be celebrations without food and beverages, this is the reason why the aforementioned industry makes up the largest portion of the country's Gross Domestic Product. PCPPI or Pepsi Cola Product Philippines Incorporated has been second from the top players in the industry. They have unceasingly growing sales and have gained 30% share of the market by continuously committing themselves to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers. These products include various favors of carbonated drinks such as Pepsi of numerous kinds, 7up, Mountain Dew, Mig, Miranda, Gatorade and Sting and non-carbonated drinks like Premier, Tropicana Lets Be, Mikis and Lipton Tea. Grounded by various and different analyses of factors affecting the beverage industry, this paper endeavors to outline strategic marketing plans and define the processes of actions to achieve the stated aims. Moreover, assumptions and projections are made and included based on different figures such as budgeted expense for the implementation of strategies computed and percentage growth of different account titles.
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