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100			_e _e _aBenavidez, Hillary Anne T., de Leon, leann C., Dela Cruz, Erneth Mae S., Dizon, John Brix V., Gonzales, Jose Mari Gabriel C., Perez, Mark Angelo M., Quiambao, Patricia Anne D. _d _b4 _u _c0 _q16
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245		0	_a _aA Feasibility Study on selling Yema-Malunggay Cake _d _b _n _cBenavidez, Hillary Anne T., de Leon, leann C., Dela Cruz, Erneth Mae S., Dizon, John Brix V., Gonzales, Jose Mari Gabriel C., Perez, Mark Angelo M., Quiambao, Patricia Anne D. _h6 _p
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500			_a _aFeasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2022 _d _b _c56
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520			_b _b _c _aExecutive Summary: Business Description Yema-Malunggay Cake is a combination of yema and malunggay that is made into a cake in a jar. The students came up with this idea since yema is one of the all-time favorite sweets of the Filipinos and malunggay or known as moringa is one of the healthiest plants. The trEAT to go has a physical store that will start its opening at the Magallanes St. corner Victoria St. Intramuros, Manila since the first target market of trEAT to go is the college students of the Pamantasan ng Lungsod ng Maynila. During the operation of the business, the owners will progressively expand the business through online business using Facebook. Wherein the owners will create a shared account of the Facebook page and post the Yema-Malunggay Cake. Thus, as the business expands, the potential consumers of trEAT to go will also increase. The seven (7) researchers will serve as the owners of the business. Market Analysis The feasibility study is about selling yema-malunggay cake at Magallanes St. comer Victoria St. Intramuros, Manila. Pamantasan ng Lungsod ng Maynila has thirteen thousand (13,000) students as stated by the admin in Magallanes St. comer Victoria St. Intramuros, Manila from their Facebook Page. The trEAT to go belongs to the baking industry since the company produces baked pastry goods. The target market of trEAT to go are the students of Pamantasan ng Lungsod ng Maynila that have the desire to purchase high-quality tasting yema cakes at an affordable price. The products of the company will be sold at Magallanes St. corner Victoria St. Intramuros, Manila, through the company's own booth. The company will use marketing strategies such as Services Marketing Mix, which is an elaboration of the Product Marketing Mix. Product, pricing, place, promotion, people, physical evidence, and process are 7Ps of marketing. The company will offer a new and unique product - yema-malunggay cake to the target market. it is different from the widely known cakes since this time the container will be in a jar whilst the product also contains low to no sugar. The company will use economic pricing since the specified market are the students and scholars of Pamantasan ng Lungsod ng Maynila and will be based on the students' purchasing power. trEAT to go will have reasonable and affordable rates for the students without reaping benefits from pricing the products. trEAT to go will also employ the psychological pricing strategy to transmit costs in a way that appeals to the emotional part of the consumer - charm pricing or 9-ending pricing which the business claims is effective because the customers pay less attention to the rightmost two digits without affecting the fairess of the prices. On the other hand, trEAT to go will also have an Instagrammable brand logo and packaging to attract customers. The company will have their own Facebook page and layout to draw customers and show visually appealing brands and food products for them to have a taste and crave upon it. The company will also accept electronic payment services to enable ease of access without the use of cold cash or the bills we usually pay. The company employs Gash and Maya QR codes for the customers to scan and pay in convenience. Marketing Analysis Based on its location and price, the Yema-Malunggay Cake is a business that aims to cater to the students of Pamantasan ng Lungsod ng Maynila. Its products provide a satisfying cake in jar option to its target market through its delicious taste, unique fillings, and an affordable price. One of the strategies to be used for marketing is the preferences of the target market. The Yema- Malunggay Cake promotes and markets online through social media like Facebook and Instagram. The consumers may order from the physical store at the Magallanes St. corner Victoria St. Intramuros, Manila and online via social media. Technical Feasibility The proposed project is in an accessible area in Magallanes St. comer Victoria St. Intramuros, Manila. The availability of the area, and the place is also suitable for the business because Intramuros has become one of the must-visit sites in Manila. Also, it comes with many historical sites and attractions and the number of students especially in PLM. In the first month of operation the trEAT to go has already acquired all the essential equipment, supplies, fumiture, and fixtures needed for business operation. The product is then ready for the market and can be offered to consumers once it has been finished. Management Feasibility This section will discuss the proposed business structure of the study. The trEATt to go is managed by students in the Pamantasan ng Lungsod ng Maynila Business Economics program. They estimate that is the sum of money needed to start this business. The trEAT to go owners will oversee day-to-day management of the business and will make hiring decisions based on whether employees meet the job criteria and requirements outlined in the company's regulations. Financial Feasibility The entire financial statement on the flow of these funds is provided in this section of the study. Moreover, this section also contains the Return on Investment of the business. The main source of business capital is compromised by the partners' personal assets and money. The owners carefully considered the cost and quality of each item they used in the Jar after the cost of the production from different suppliers in the market. This was done to ensure that the capital by the owners was maximized. Socio-Economic Feasibility In this regard, the benefits that the feasibility study would bring to the state, the economy, and the general people are brought to light. In addition to this, it brought to light the relevance of the company as well as the value that it contributes to the local community. Not only should companies be concerned about how their activities will affect their bottom line, but also how their acts will affect the community that surrounds them. According to the recommendations of this feasibility study, Yema-Malunggay Cake and while conducting this analysis, the researchers took into consideration all facets of the company, including the potential impacts it could have on society and the economy. _u
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