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_aBernardo, Janine C. Florin, Shyra Marie S. Grabador, Allyana Marie T. Ocampo, Andrea Khaye M. Villagracia, Jade S.
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_aJas Glow Beauty: A feasibility study on fruit-flavored essential oil-based health and beauty products in Sampaloc, Manila /
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_cBernardo, Janine C. Florin, Shyra Marie S. Grabador, Allyana Marie T. Ocampo, Andrea Khaye M. Villagracia, Jade S.
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_c202346
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_a101 pages.
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_aFeasibility Study: (BSBA major in Economics) - Pamantasan ng Lungsod ng Maynila, 2023.
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_aExecutive Summary a. Business Description JAS Glow Beauty is a private corporation founded by individuals who aims to provide Filipinos with more relaxing, comforting, and environmentally-friendly health and beauty products in the market. The Chief Executive Officer, together with its executive officers and board members share a limited amount of liability to the business while also helping in the progress of its operations. Its first product, the Glow 2 Go package, is a breakthrough in the market for its all-natural, essential oil-infused ingredients. This package contains a fruit-flavored body lotion bar and an essential oil bracelet that provides a more soothing and convenient health and beauty products to its consumers. Further, its packaging is made from environmentally-friendly materials that promote zero-plastic movement. It is expected to take place in Sampaloc, Manila, and begin its operations in the year 2024. b. Market Analysis Aside from its primary goal, which is to innovate traditional health and beauty products through the use of essential oil, JAS Glow Beauty also seeks to achieve the following long-run objectives: To provide Filipinos with sustainable health and beauty products that promote relaxation, comfort, and well-being. To raise brand awareness and recognition through innovative products that are made from natural ingredients and environmentally-friendly materials. To be able to contribute to the economy by promoting essential oil and supporting local farmers. c. Marketing Feasibility The goal of the manufacturing company JAS Glow Beauty is to offer consumers more calming, soothing, and ecologically friendly health and beauty products. With this, all potential business-affecting factors, including political, social, ecological, and technological ones, have been considered. As the firm is anticipated to be located in Sampaloc, Manila, the target market for the enterprise is users of essential oils who are between the ages of 16 and 60 and are either residents or non-residents of the area. The corporation will also use social media as a platform to advertise the business and engage with customers. d. Technical Feasibility The location of JAS Glow Beauty is anticipated to be 1563 Espana Boulevard in Sampaloc, Manila. It is near the famous University of Santo Tomas landmark that is well-known to students and workers around the area. All of the materials, tools, and equipment are reusable and eco-friendly since the business seeks to provide a viable health and beauty product that is environmentally friendly. To further guarantee a healthy and effective working environment at the business, proper sanitary procedures and waste disposal management will be implemented. e. Management Feasibility JAS Glow Beauty is a private corporation founded by motivated individuals, which consists of board members, one Chief Executive Officer (CEO), and two other executive officers who share a limited amount of responsibility to the business. Professionals that are skilled and knowledgeable in certain positions will be hired to help with the operations and while proper compensation and benefits will be provided to the employees throughout the business, justifiable rules, policies, and regulations, internal control, and penalties will be observed to ensure its long-run success. f. Financial Feasibility The initial funding for the company will derive from the Board members of the company, which shares a limited amount of liability in the business. Among them, one Chief Executive Officer (CEO) will be elected to oversee the development of the business. The funds will be utilized to buy the supplies, machinery, and tools required for production. In an event of loss, the company will acquire additional investments from its shareholders or other possible investors. g. Socio-Economic Feasibility JAS Glow Beauty is aware of its socioeconomic importance to the nation. In addition to its tax contributions, the company will be able to give people job opportunities that will help decrease unemployment. The business will also be able to support the local economy by presenting locally produced goods that encourage both beauty and well-being as it develops. Finally, the growth of the business will be beneficial to the economy since the increasing demand for products produced with essential oils might provide them a strategic advantage on the world market.
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