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_aAdriano, Chuck A. et. al.
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_aStrategic Marketing Plan for Dunkin Donuts /
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_cAdriano, Chuck A.; Capili, Paula Camille S.; Censon, Lawrence Albert C.; Gagani, Shemarich G.; Rodella, Joannah Batsheeba G.; Sibug, Czarina Joy P. and Zita, Inna Fatima J.
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_cFebruary 2016.46
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_c28 cm.
_a90 pp.
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_atext
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_aunmediated
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_aEXECUTIVE SUMMARY: One of the basic needs of every individual is food. Over the years, people are engaged into consuming foods that will satisfy their hunger and thirst. Dunkin Donuts offer a wide variety of fast, fresh, and delicious food and beverages that will surely cater the needs of everyone. It was established and opened during 1950, and was founded by William Rosenberg. It was established and opened during 1950, and was founded by William Rosenberg. It has grown enough to purchase Baskin-Robbins another well-known and respected firm. Eventually, they expanded their business and has grown to become one of the largest coffee and baked good chains not only in the Philippines but also in the world. The main goal of Dunkin Donuts is to provide a convenient, relaxed and friendly environment that insures the highest level of quality product and best value for money. Despite the highly competitive nature of both the coffee and doughnut industry. Dunkin Donuts is able to retain its strong influence in the two markets. The company provides different strategies to maintain its customers. Dunkin Donuts focuses on its strengths and opportunities and make certain actions to implement its strategies in order to provide better value to customers than its competitors. Dunkin Donuts continuous success has required a great deal of growth and efficiency in which they use technology to continue to create marketing opportunities.;Marketing Plan (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila. 2016
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