| 000 | 05782nam a2201225Ia 4500 | ||
|---|---|---|---|
| 000 | 03615ntm a2200205 i 4500 | ||
| 001 | 92542 | ||
| 003 | 0 | ||
| 005 | 20250920172649.0 | ||
| 008 | 250421n 000 0 eng d | ||
| 010 |
_z _z _o _a _b |
||
| 015 |
_22 _a |
||
| 016 |
_2 _2 _a _z |
||
| 020 |
_e _e _a _b _z _c _q _x |
||
| 022 |
_y _y _l _a2 |
||
| 024 |
_2 _2 _d _c _a _q |
||
| 028 |
_a _a _b |
||
| 029 |
_a _a _b |
||
| 032 |
_a _a _b |
||
| 035 |
_a _a _b _z _c _q |
||
| 037 |
_n _n _c _a _b |
||
| 040 |
_e _erda _a _d _b _c |
||
| 041 |
_e _e _a _b _g _h _r |
||
| 043 |
_a _a _b |
||
| 045 |
_b _b _a |
||
| 050 |
_a _a _d _b2 _c0 |
||
| 051 |
_c _c _a _b |
||
| 055 |
_a _a _b |
||
| 060 |
_a _a _b |
||
| 070 |
_a _a _b |
||
| 072 |
_2 _2 _d _a _x |
||
| 082 |
_a _a _d _b2 _c |
||
| 084 |
_2 _2 _a |
||
| 086 |
_2 _2 _a |
||
| 090 |
_a _a _m _b _q |
||
| 092 |
_f _f _a _b |
||
| 096 |
_a _a _b |
||
| 097 |
_a _a _b |
||
| 100 |
_e _e _aAguila, Angelica Rose T., Ballesteros, Blaine Daphnie C., Barit, Dan Michael., Mendoza, Seth Dominic Rey C., Ruazol, Milkah Ashley E. _d _b4 _u _c0 _q16 |
||
| 110 |
_e _e _a _d _b _n _c _k |
||
| 111 |
_a _a _d _b _n _c |
||
| 130 |
_s _s _a _p _f _l _k |
||
| 210 |
_a _a _b |
||
| 222 |
_a _a _b |
||
| 240 |
_s _s _a _m _g _n _f _l _o _p _k |
||
| 245 | 0 |
_a _aThe relationship between the product packaging and consumers' decision making of disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila _d _b _n _c _h6 _p |
|
| 246 |
_a _a _b _n _i _f6 _p |
||
| 249 |
_i _i _a |
||
| 250 |
_6 _6 _a _b |
||
| 260 |
_e _e _a _b _f _c _g |
||
| 264 |
_3 _3 _a _d _b _c4507846 |
||
| 300 |
_e _e _c _a61 pages _b |
||
| 310 |
_a _a _b |
||
| 321 |
_a _a _b |
||
| 336 |
_b _atext _2rdacontent |
||
| 337 |
_3 _30 _b _aunmediated _2rdamedia |
||
| 338 |
_3 _30 _b _avolume _2rdacarrier |
||
| 340 |
_2 _20 _g _n |
||
| 344 |
_2 _2 _a0 _b |
||
| 347 |
_2 _2 _a0 |
||
| 362 |
_a _a _b |
||
| 385 |
_m _m _a2 |
||
| 410 |
_t _t _b _a _v |
||
| 440 |
_p _p _a _x _v |
||
| 490 |
_a _a _x _v |
||
| 500 |
_a _aBusiness Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 _d _b _c56 |
||
| 504 |
_a _a _x |
||
| 505 |
_a _a _b _t _g _r |
||
| 506 |
_a _a5 |
||
| 510 |
_a _a _x |
||
| 520 |
_b _b _c _aABSTRACT: This quantitative research entitled The Relationship between the Product Packaging and Consumers' Decision Making of Disposable E-cigarettes of College Students at Pamantasan ng Lungsod ng Maynila sought to answer the following questions: (1) What is the demographic profile of the respondents in terms of: sex, college, length of usage, and preferred brand of disposable e-cigarette; (2) To what extentthat the product packaging influence the respondents in buying Disposable E-cigarette in terms of: Brand Color, Brand Logo, Product Slogan, and Brand Identity; (3) To what extent that the consumers' decision making influence by the following factors: Psychological, Social, Cultural, Personal, and Economic; (4) Is there a significant relationship between the product packaging and consumers' decision making in buying disposable e-cigarette. The packaging of disposable e-cigarettes has become an increasingly important factor influencing the purchasing decisions of students. With a growing interest in the product, it is essential to explore the elements of effective disposable e-cigarette packaging in order to understand the preferences and motivations of the student population. This paper aims to analyze the findings from research conducted to gain insights into the packaging designs that are influential in the purchase decisions of disposable e-cigarette users. The result of this study suggests that product packaging plays a role in a consumer's perceived value of the product and could be used by marketers as part of their promotional strategies. All factors can influence an individual's decision-making process when considering the purchase of a disposable e-cigarette. Social factors can shape an individual's perception of the value and benefits of disposable e-cigarette use, while cultural factors may limit individual freedom of choice in certain contexts. Major findings revealed that the packaging of disposable e-cigarettes is an important factor in the purchasing decision of many consumers. Studies have shown that attractive, well-designed packaging can influence consumers to purchase a product, and this sameeffect applies to disposable e-cigarettes. This is because the packaging of a disposable e-cigarette sends signals to the consumer about the quality of the product, its value, and other characteristics. Moreover, it can even send signals about the brand itself. Studies have demonstrated a correlation between the design and packaging of a disposable e- cigarette and its chances for success. With a higher quality of packaging, there is a significantly higher chance that the product will be purchased by consumers _u |
||
| 521 |
_a _a _b |
||
| 533 |
_e _e _a _d _b _n _c |
||
| 540 |
_c _c _a5 |
||
| 542 |
_g _g _f |
||
| 546 |
_a _a _b |
||
| 583 |
_5 _5 _k _c _a _b |
||
| 590 |
_a _a _b |
||
| 600 |
_b _b _v _t _c2 _q _a _x0 _z _d _y |
||
| 610 |
_b _b _v _t2 _x _a _k0 _p _z _d6 _y |
||
| 611 |
_a _a _d _n2 _c0 _v |
||
| 630 |
_x _x _a _d _p20 _v |
||
| 648 |
_2 _2 _a |
||
| 650 |
_x _x _a _d _b _z _y20 _v |
||
| 651 |
_x _x _a _y20 _v _z |
||
| 655 |
_0 _0 _a _y2 _z |
||
| 700 |
_i _i _t _c _b _s1 _q _f _k40 _p _d _e _a _l _n6 |
||
| 710 |
_b _b _t _c _e _f _k40 _p _d5 _l _n6 _a |
||
| 711 |
_a _a _d _b _n _t _c |
||
| 730 |
_s _s _a _d _n _p _f _l _k |
||
| 740 |
_e _e _a _d _b _n _c6 |
||
| 753 |
_c _c _a |
||
| 767 |
_t _t _w |
||
| 770 |
_t _t _w _x |
||
| 773 |
_a _a _d _g _m _t _b _v _i _p |
||
| 775 |
_t _t _w _x |
||
| 776 |
_s _s _a _d _b _z _i _t _x _h _c _w |
||
| 780 |
_x _x _a _g _t _w |
||
| 785 |
_t _t _w _a _x |
||
| 787 |
_x _x _d _g _i _t _w |
||
| 800 |
_a _a _d _l _f _t0 _q _v |
||
| 810 |
_a _a _b _f _t _q _v |
||
| 830 |
_x _x _a _p _n _l0 _v |
||
| 942 |
_a _alcc _cBK |
||
| 999 |
_c23878 _d23878 |
||