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100			_e _e _aAguilar, Nathalie Grace B., Comendador, Kyla Charisse J., Fuertez, Ellis Tatiana., Jalbuena, Julianne B., Jamesolamin, Phoebe Nicole Y., Villamor, Nicolette Andrei O., Vista, Veronica D. _d _b4 _u _c0 _q16
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245		0	_a _aPAWA _d _b _n _cAguilar, Nathalie Grace B., Comendador, Kyla Charisse J., Fuertez, Ellis Tatiana., Jalbuena, Julianne B., Jamesolamin, Phoebe Nicole Y., Villamor, Nicolette Andrei O., Vista, Veronica D. _h6 _p
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500			_a _aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 _d _b _c56
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520			_b _b _c _aExecutive Summary I. Business Description Many students and professionals may need sleek yet functional bags that can store and secure all of their needs, including those for gadgets, school supplies, and other essential documents, given the continued increase of in-person learning and on-site work. To meet these needs, PAWA will create a product and produce a two-way (tote or backpack) water-repellent bag right here in the Philippines. The company's name, PAWA, is a Filipino term that means pure and everyone. The simplistic yet functional design of the PAWA bag makes it easy to connect it with purity. Furthermore, anyone can use PAWA bags regardless of age or gender identity due to its versatility. These elements reflect the company's objectives of meeting market demands and promoting inclusion. When it comes to marketing and advertising, the fact that PAWA is simple to pronounce and remember is advantageous. The main office of PAWA is located in Manila at 2328 Yangco St., Gagalangin Tondo. Being cost-efficient is a goal of PAWA as a startup entity. The rent is discovered to be lower since one of the proponents owns the building. In addition, the location was chosen based on its accessibility to the suppliers, other resources needed for the product, and its intended target market. The type of business organization of PAWA is a general partnership and is co-owned by Nathalie Grace B. Aguilar, Kyla Charisse J. Comendador, Nicolette Andrei O. Villamor, and Veronica D. Vista. Each of them has managerial positions that oversee different departments in the business such as financials, marketing, supply chain, and general management. Long-term Objectives In order to increase the range of customers the business can serve, PAWA's long-term goals include becoming one of the Philippines' leading providers of everyday bags. The goal is to increase the profitability of the business by constantly seeking innovative ways to produce and supply the products more efficiently while still maintaining their top quality. Another goal is to build a strong reputation as a prominent bag company in Metro Manila and on e-commerce platforms. Given that this is a product-based business, PAWA strives to establish improved employee relations in order to boost productivity, attract and keep devoted staff, and have a productive workplace as a whole. II. Market Analysis The industry that PAWA operates in is the bags and luggage industry. There has been a notable decline in the sales of the industry due to the pandemic, but it is still expected to grow at a slow and steady pace. The population selected for this venture were Metro Manila residents with ages ranging from 15 to 44 years of age who are active social media users and buy backpacks and totes, online shopping behavior, and interests. The demand of the target market was determined by acquiring data from the participants of the study (people who buy similar products and frequency of purchase), and the total projected demand for 2023 came to 183,702. The competitors of the company that was acquired through the survey were Adidas, Anello, Columbia, Herschel, Urbanize, and The Travel Club. From there, the gap and niche. The population was then multiplied by the market acceptability and frequency of acceptability generated by PAWA. The average annual projected sales of approximately 3,000 per unit are computed. III. Marketing Feasibility The location of PAWA's main office in Tondo, Manila was chosen for its accessibility, proximity to suppliers, and other resources needed for the product. The survey results and competitor analysis were used to develop pricing and promotion strategies. The product's suggested retail price has been set at 2,000 PHP, and social media platforms will be utilized to their fullest potential in order to advertise the company due to their potential for limitless reach. Customers will get an impression of the company by seeing product features, relatable content, various feedback, and updates regarding the products. Additionally, brand identity is given importance since one of the company's goals is to be easily recognized by people. IV. Technical Feasibility PAWA bags will be made in the Philippines by local manufacturers. The product will be sold through e-commerce platforms like Lazada and Shopee in addition to the company's own website. The company will be operating from 9:00 am to 5:00 pm from Mondays to Saturdays and will entertain online queries and office visitors during those periods. The process flow and production flow of PAWA products from the company to its consumers are straightforward. Customers could easily place orders from the comfort of their homes by visiting the business' website, Shopee, or Lazada. The designated personnel will then process, package, and send out the orders. The first stages of the company began last October 2022 and the company is expected to launch in 2023. V. Management Feasibility PAWA is a general partnership owned by four people. The proponents chose this business structure to ensure that all partners share responsibilities and to limit the partners' liability. It is less expensive and requires less paperwork. Job descriptions are provided to each employee, and they are expected to follow the company's regulations and policies as well as their assigned duties. All PAWA staff employees will be given fair compensation packages. These benefits consist of those required by law, leaves, 13-month pay, and bonuses. VI. Financial Feasibility The capital investment of one million pesos (PHP 1,400,000.00) to PAWA will be coming from the general partnership consisting of four members equally. The financial statement of the company starting from the balance sheet will include current and noncurrent assets such as PPE used that are expected to depreciate in 5-10 years' time. The liabilities of the company are the payables for the taxes of the company and the income, compensation, and benefits of the employees. PAWA will be focused on maintaining an increase in product cost with a projected net income of PHP 654,098.10 in 2023 and is expected to increase by 9%, 8%, 8%, and 8% in 2024-2027 respectively. Furthermore, the target return on investment is expected to be 32% at the end of 2023 with a stability ratio of 4.18. Additionally, the net income after tax will be divided equally among the members of the general partnership less its assumed withdrawals on their equities. VII. Socio-Economic Feasibility The goal of PAWA is to assist the government by creating jobs and directly benefiting society through its tax obligations. The government's ability to maintain its key infrastructure depends on these taxes. The company would benefit the economy and society by producing high-quality goods made by Filipinos, for Filipinos. This step can help local businesses compete favorably with international ones and create jobs for people in the community, reducing the unemployment rate. _u
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