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_aAldea, Ma. Sophia G. La Madrid, Shee-yann Myle M. Rondina, Rosebelle P. Santos, Shane Louise C. Serad, Tricia Mae D. Tejano, Crisaldy A.
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_aBean&Bite: A feasibility study of coffee and donut pairing in España Blvd, Manila City
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_a81 pages
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_aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024
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_aABSTRACT: Bean&Bite, a bakery and café, is poised to capitalize on the growing demand for convenient, high-quality, and sustainable food and beverage options. Targeting young adults, particularly students and working professionals, Bean&Bite offers unique donut flavors and expertly brewed coffee. The business model emphasizes quality ingredients, eco-friendly practices, and community engagement. Financial projections indicate strong profitability and growth potential. With a well-defined target market, a unique product offering, and a sound financial strategy, Bean&Bite is well-positioned to succeed in the competitive food and beverage industry. However, challenges such as intense competition, supply chain disruptions, and changing consumer preferences may impact the business. To mitigate these challenges, Bean&Bite will need to continuously innovate, adapt To market trends and maintain strong customer relationships. By focusing on These key areas, Bean&Bite can solidify its position in the market and achieve long-term success.
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