000 05839nam a2201225Ia 4500
000 03666ntm a2200205 i 4500
001 92126
003 0
005 20250920172651.0
008 250322n 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a
_b
_z
_c
_q
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda
_a
_d
_b
_c
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
050 _a
_a
_d
_b2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a
_d
_b2
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_aAlpas, Kimberly R. Becares, Angel Anne T. Gavia, Jan Maxine S. Gonzales, Arianne R. Miaral, Jastine Marie B. Sarinas, Julia Charisse B.
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aCustomer level of satisfaction of packaging and shipping of K-pop shops among social media platform users /
_d
_b
_n
_cAlpas, Kimberly R. Becares, Angel Anne T. Gavia, Jan Maxine S. Gonzales, Arianne R. Miaral, Jastine Marie B. Sarinas, Julia Charisse B.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_a
_d
_b
_cJanuary 2024.46
300 _e
_e
_c
_a68 pages.
_b
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aBusiness Research: (BSBA major in major in Operations Management) - Pamantasan ng Lunsod ng Maynila, 2024.
_d
_b
_c56
504 _a
_a
_x
505 _a
_a
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aABSTRACT K-Pop's explosive popularity has ignited a dynamic online marketplace in Metro Manila, catering to a dedicated fan base of young women. These passionate consumers actively support their idols through regular merchandise purchases, which is vital to the industry's growth. Online stores strive to stand out through unique packaging and efficient shipping management, ensuring customer satisfaction by prioritizing aesthetics, quality, environmental responsibility, competitive costs, and reliable couriers. Despite the associated expenses, fans remain loyal, demonstrating their unwavering enthusiasm through official merchandise purchases. Investigating this dynamic landscape indicates a vital target audience aged 18-32, emphasizing their essential contribution to market sustainability. Their willingness to pay for premium packaging reflects their appreciation for quality and aesthetic appeal. J&T emerges as the clear favorite for K-Pop merchandise delivery, while X app, Shopee, and TikTok are the most preferred popular online shopping platforms. Understanding these preferences empowers businesses to tailor their strategies and effectively cater to their target audience. The research further explores the influence of packaging on customer satisfaction, revealing a significant impact of fees on perceptions of eco-friendliness, durability, and freebie inclusion. However, the influence of design on brand recognition and shop promotion is less pronounced. Identifying a price range of 15-20 pesos for packaging strikes a valuable balance between being affordable, considering the environment, and ensuring durability. Additionally, incorporating freebies into higher-priced packages is found to enhance customer satisfaction. Ultimately, the study examines how Metro Manila residents evaluate couriers. J&T consistently receives high marks for its customer service aspects, solidifying its position as the preferred choice. Notably, residents perceive LBC's local shipping costs as lacking transparency compared to J&T. This, along with shipping methods and packaging fees, emerges as a critical factor influencing courier selection, highlighting the multifaceted decision-making process within K-Pop e-commerce. By providing insightful information about Metro Manila's K-Pop consumer landscape, this research empowers businesses to optimize their service delivery and stakeholder engagement strategies, ensuring their success in this dynamic and rapidly expanding market. KEYWORDS Customer Satisfaction, Packaging, K-pop Shops, Shipping, Social Media Platforms.
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_x
_a
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_a
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_e
_a
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c23888
_d23888