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_e _e _aAndrade, Rendel A. Dela Cruz, Marc Remor A. Jacosalem, Danica B. Mabborang, Kurt Russell F. Rivera, Danny Kaarina C. Sabejon, Julianna Victoria P. Sumulong, Waren P. _d _b4 _u _c0 _q16 |
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_a _aAlpha Cave: A feasibiity of a barbershop and cafe at Sampaloc, Manila _d _b _n _c _h6 _p |
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_a _aFeasibility Study: (BSBA in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 _d _b _c56 |
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_b _b _c _aABSTRACT: This study was conducted to explore the viability of establishing Alpha Cave as a hybrid space for barbershop and café located in Sampaloc, Manila. The concept combines premium grooming services and a relaxing café experience, catering to modern male consumers, particularly students and professionals aged 20-34. Market analysis reveals a strong demand for both services, with a projected growth in barbershop and café visits within the target demographic. Alpha Cave differentiates itself by merging high-quality grooming with a vibrant café environment, addressing the market gap and creating a unique customer experience. Technical feasibility ensures operational efficiency through optimized layouts, modern equipment, and streamlined workflows, while the management feasibility outlines a partnership-based structure with well-defined roles to ensure effective operations. Financial analysis projects strong profitability, liquidity, and stability over five years, with equity financing and strategic cost control driving steady growth. The implementation of loyalty programs and promotional bundles is expected to foster customer retention and support revenue generation. The study also emphasizes Alpha Cave's socio-economic impact, including employment generation, support for local suppliers, and contributions to community well-being. Combining modern aesthetics, exceptional service, and a focus on customer engagement, Alpha Cave is positioned to thrive as a lifestyle destination for grooming and relaxation. The findings confirm that the business is financially and operationally feasible, with significant potential for long terms success. _u |
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