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_e _e _aFlores, Agatha Jane S., Guerrero, John Charles C., Malang, Reian Mahe M., Maquirang, Pearl Joy E., Tuliao, Ethel B. _d _b4 _u _c0 _q16 |
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_a _aA Feasibility Study Paper of Kape't Bahay: A Café with Cinematic Experience / _d _b _n _cFlores, Agatha Jane S., Guerrero, John Charles C., Malang, Reian Mahe M., Maquirang, Pearl Joy E., Tuliao, Ethel B. _h6 _p |
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_3 _3 _a _d _b _cNovember 2024.46 |
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_e _e _c _a139 pages. _b |
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_b _atext _2rdacontent |
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_a _aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024. _d _b _c56 |
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_b _b _c _aAbstract Kape't Bahay is a café-cinema concept located inside of the Viewscape Nature Park in Tanay, Rizal. Kape't Bahay is designed to offer a peaceful retreat that combines high-quality, locally sourced coffee, freshly baked pastries, and a unique movie experience. This combination makes it an ideal get-away place for solo travelers, couples, families, and groups looking to relax, connect, and enjoy special moments surrounded by stunning views of mountains and a sea of clouds. Whether it's enjoying a quiet coffee at sunrise or watching a movie, Kape't Bahay creates a memorable experience that blends nature with entertainment. This study highlights Kape't Bahay's special position as the only café in Viewscape Nature Park, giving it a competitive edge in the growing tourism market. With its Filipino values of warmth and hospitality, the café provides a cozy and welcoming atmosphere where guests can unwind, enjoy premium coffee, and watch movies with breathtaking views. The concept is designed to meet the growing demand for unique and interactive destinations, especially among nature lovers and coffee enthusiasts. The ambiance reflects a blend of modern comfort and traditional Filipino charm, offering an escape from the busy pace of daily life. Through effective marketing efforts, including social media campaigns, influencer partnerships, and loyalty programs, Kape't Bahay aims to build customer engagement and increase brand awareness. The business expects steady growth and sustained profitability over the long term. Beyond financial success, Kape't Bahay also supports the local economy by working with local farmers, promoting sustainability, and boosting Tanay's tourism. Kape't Bahay is more than a café; it serves as a peaceful retreat for those seeking relaxation. With its exceptional coffee, cinematic experience, and amazing view of the sea of clouds, it promises to be a beloved destination for relaxation, connection, and unforgettable moments, establishing itself as a must-visit spot in Tanay. keywords: cafe-cinema. _u |
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