| 000 | 04840nam a2201225Ia 4500 | ||
|---|---|---|---|
| 000 | 02673ntm a2200205 i 4500 | ||
| 001 | 92767 | ||
| 003 | 0 | ||
| 005 | 20250920172656.0 | ||
| 008 | 250508n 000 0 eng d | ||
| 010 |
_z _z _o _a _b |
||
| 015 |
_22 _a |
||
| 016 |
_2 _2 _a _z |
||
| 020 |
_e _e _a _b _z _c _q _x |
||
| 022 |
_y _y _l _a2 |
||
| 024 |
_2 _2 _d _c _a _q |
||
| 028 |
_a _a _b |
||
| 029 |
_a _a _b |
||
| 032 |
_a _a _b |
||
| 035 |
_a _a _b _z _c _q |
||
| 037 |
_n _n _c _a _b |
||
| 040 |
_e _erda _a _d _b _c |
||
| 041 |
_e _e _a _b _g _h _r |
||
| 043 |
_a _a _b |
||
| 045 |
_b _b _a |
||
| 050 |
_a _a _d _b2 _c0 |
||
| 051 |
_c _c _a _b |
||
| 055 |
_a _a _b |
||
| 060 |
_a _a _b |
||
| 070 |
_a _a _b |
||
| 072 |
_2 _2 _d _a _x |
||
| 082 |
_a _a _d _b2 _c |
||
| 084 |
_2 _2 _a |
||
| 086 |
_2 _2 _a |
||
| 090 |
_a _a _m _b _q |
||
| 092 |
_f _f _a _b |
||
| 096 |
_a _a _b |
||
| 097 |
_a _a _b |
||
| 100 |
_e _e _aAlisla, Ashley Nicole T.; Fuentes, Cherry Ann T.; Mahilum, Maica Beh I.; Prado, Czarinah Mae L.; Quibrantos, Angela Mikka G.; Quibrantos, Angela Mila G. _d _b4 _u _c0 _q16 |
||
| 110 |
_e _e _a _d _b _n _c _k |
||
| 111 |
_a _a _d _b _n _c |
||
| 130 |
_s _s _a _p _f _l _k |
||
| 210 |
_a _a _b |
||
| 222 |
_a _a _b |
||
| 240 |
_s _s _a _m _g _n _f _l _o _p _k |
||
| 245 | 0 |
_a _aThe Effectiveness of marketing strategies in determining student's choice of coffee shop _d _b _n _cAlisla, Ashley Nicole T.; Fuentes, Cherry Ann T.; Mahilum, Maica Beh I.; Prado, Czarinah Mae L.; Quibrantos, Angela Mikka G.; Quibrantos, Angela Mila G. _h6 _p |
|
| 246 |
_a _a _b _n _i _f6 _p |
||
| 249 |
_i _i _a |
||
| 250 |
_6 _6 _a _b |
||
| 260 |
_e _e _a _b _f _c _g |
||
| 264 |
_3 _3 _a _d _b _c4507846 |
||
| 300 |
_e _e _c _a132 pages _b |
||
| 310 |
_a _a _b |
||
| 321 |
_a _a _b |
||
| 336 |
_b _atext _2rdacontent |
||
| 337 |
_3 _30 _b _aunmediated _2rdamedia |
||
| 338 |
_3 _30 _b _avolume _2rdacarrier |
||
| 340 |
_2 _20 _g _n |
||
| 344 |
_2 _2 _a0 _b |
||
| 347 |
_2 _2 _a0 |
||
| 362 |
_a _a _b |
||
| 385 |
_m _m _a2 |
||
| 410 |
_t _t _b _a _v |
||
| 440 |
_p _p _a _x _v |
||
| 490 |
_a _a _x _v |
||
| 500 |
_a _aResearch Paper: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 _d _b _c56 |
||
| 504 |
_a _a _x |
||
| 505 |
_a _a _b _t _g _r |
||
| 506 |
_a _a5 |
||
| 510 |
_a _a _x |
||
| 520 |
_b _b _c _aABSTRACT: This study aimed to investigate the effectiveness of marketing strategies in determining students choice of coffee shop. Researchers conducted a non-experimental, quantitative study using a descriptive research design, collecting data from 234 marketing students at Pamantasan ng Lungsod ng Maynila through convenience sampling. To measure the perceived effectiveness of marketing strategies, the researchers developed a self-constructed questionnaire that focused on factors influencing students coffee shop choices. The findings highlighted the importance of comment cards, word-of-mouth, social media, loyalty programs, and guest ratings and reviews in shaping consumer decisions. By employing statistical analysis, including ANOVA and thematic analysis, the researchers gained a comprehensive understanding of the data. The results indicated that the perceived effectiveness of marketing strategies did not significantly differ based on age and sex, but age did influence the effectiveness of loyalty programs, while allowance influenced the effectiveness of social media, word-of-mouth, and guest ratings and reviews. The study offers valuable insights for coffee shop owners and marketers, suggesting recommendations such as providing WiFi and power outlets, offering special promotions, utilizing social media, implementing loyalty programs, and enhancing seating options based on respondents suggestions. Marketing strategies in the Philippine coffee shop industry significantly impact consumer preferences, enabling coffee shop owners to excel, attract and retain customers, and provide exceptional experiences. _u |
||
| 521 |
_a _a _b |
||
| 533 |
_e _e _a _d _b _n _c |
||
| 540 |
_c _c _a5 |
||
| 542 |
_g _g _f |
||
| 546 |
_a _a _b |
||
| 583 |
_5 _5 _k _c _a _b |
||
| 590 |
_a _a _b |
||
| 600 |
_b _b _v _t _c2 _q _a _x0 _z _d _y |
||
| 610 |
_b _b _v _t2 _x _a _k0 _p _z _d6 _y |
||
| 611 |
_a _a _d _n2 _c0 _v |
||
| 630 |
_x _x _a _d _p20 _v |
||
| 648 |
_2 _2 _a |
||
| 650 |
_x _x _a _d _b _z _y20 _v |
||
| 651 |
_x _x _a _y20 _v _z |
||
| 655 |
_0 _0 _a _y2 _z |
||
| 700 |
_i _i _t _c _b _s1 _q _f _k40 _p _d _e _a _l _n6 |
||
| 710 |
_b _b _t _c _e _f _k40 _p _d5 _l _n6 _a |
||
| 711 |
_a _a _d _b _n _t _c |
||
| 730 |
_s _s _a _d _n _p _f _l _k |
||
| 740 |
_e _e _a _d _b _n _c6 |
||
| 753 |
_c _c _a |
||
| 767 |
_t _t _w |
||
| 770 |
_t _t _w _x |
||
| 773 |
_a _a _d _g _m _t _b _v _i _p |
||
| 775 |
_t _t _w _x |
||
| 776 |
_s _s _a _d _b _z _i _t _x _h _c _w |
||
| 780 |
_x _x _a _g _t _w |
||
| 785 |
_t _t _w _a _x |
||
| 787 |
_x _x _d _g _i _t _w |
||
| 800 |
_a _a _d _l _f _t0 _q _v |
||
| 810 |
_a _a _b _f _t _q _v |
||
| 830 |
_x _x _a _p _n _l0 _v |
||
| 942 |
_a _alcc _cBK |
||
| 999 |
_c23925 _d23925 |
||