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_aAngeles, Tricia Mae V.; Arcega, Carl Florence C.; Cruz, John David S.; Geronimo, Azaleah Marie B.; Isles, Alexandra Rose; Lebastida, Jerome M.; Ongjoco, Maria Concepcion A.; Rojo, Rexie C.; Villanueva, Lourese M.; Villarama, Cyril Abigail L.
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_aMango peelicious: A feasibility study on introducing mango peel chips in Pamantasan ng Lungsod ng Maynila
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_a179 pages
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_aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023
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_aABSTRACT: The process of choosing the business name, Mango Peelicious, is based on a carefully considered combination of terms that accurately convey the brand's core concept. Mango serves as the business's leading component and significant focus, establishing the expectation that mango is vital in its array of products and services. The use of the term Peel in the brand name serves as a strategic connection, effectively highlighting the dedication to sustainable practices through using mango peels that are usually discarded. The term Licious, derived from delicious, represents an unusual display of creativity, introducing an enticing factor to the name. This effectively conveys a message about transforming mango peels into a delicious and appealing snack. In addition to its practical utility, the name is strategically developed to enhance recall, fostering a lasting impression among clients. In all aspect, Mango Peelicious represents more than a mere name. It instead serves as a brand persona that communicates the business's unique selling point: the transformation of mango peels into a delightful and sustainable eating experience.
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