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_aCalimbo, Carlfred R.; Crisol, Jienelle Louize C.; Daag, Czarina Mae S.; Dalena, Grace Anne S.; De Leon, Christine Joy C.; Ugaddan, Mary Chris T.; Villamarin, Diego G.
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_aLittle Don
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_c4492746
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_a129 pages
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_aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023
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_aExecutive summary: The company name Little Don Co. was used by the proponents to incorporate the meaning of burrito which is the Little Donkey. The company the used Don key as the brand symbol to embody the brand name. The colors used are Red, Yellow, and Green to associate them with the colors of burritos, so the consumers know that the company is selling burritos. Moreover, to have the advantage on the Marketing side, we use the most popular Marketing colors regarding psychological response. Red is the top of the list, Green comes in second, and Yellow the sixth. These are the things that were considered for the company's brand color. The logo also included the tagline: Have your Break-FAST! The business aims for the consumers to know that we make your breakfast; fast, quick, and accessible.
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