000 13186nam a2201237Ia 4500
000 11005ntm a2200205 i 4500
001 92087
003 0
005 20250920173338.0
008 250321n 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a
_b
_z
_c
_q
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda
_a
_d
_b
_c
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
050 _a
_a
_d
_b2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a
_d
_b2
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_aDela Rosa, Laura Alexandra A. Garcia, Jhamil Jansler R. Monzon, Jeronn Nicholas O. Olegario, Lourdes M. Panganiban, April Ann V.
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aAssessing the feasibility of Beesafe Wraps: A sustainable alternative plastic wood wraps /
_d
_b
_n
_cDela Rosa, Laura Alexandra A. Garcia, Jhamil Jansler R. Monzon, Jeronn Nicholas O. Olegario, Lourdes M. Panganiban, April Ann V.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_a
_d
_b
_cNovember 2024.46
300 _e
_e
_c
_axvi, 150 pages.
_b
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aFeasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024.
_d
_b
_c56
504 _a
_a
_x
505 _a
_a
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aExecutive Summary a. Business Description BeeSafe Wrap is a sustainable business venture that provides eco-friendly, reusable beeswax wraps as an alternative to single-use plastics. The business operates from a central warehouse that also functions as its manufacturing and distribution hub, serving local and regional markets. BeeSafe Wrap products are crafted from locally sourced beeswax and organic cotton, contributing to environmental sustainability and local economic growth. Founded with a commitment to environmental stewardship, BeeSafe Wrap was inspired by the need to reduce plastic waste and support sustainable agriculture. The brand name reflects its core mission: BeeSafe emphasizes the product's connection to bees and its safety to the environment and consumers. b. Market Analysis The market analysis reveals that coffee shops around Manila, particularly those focusing on sustainability, represent the ideal target market for BeeSafe Wraps. These establishments are adopting eco-friendly practices to meet the growing demand from environmentally conscious customers. Coffee shop owners prioritize products that reduce waste and support their branding as eco-conscious businesses. BeeSafe Wraps, as a sustainable alternative, offers a valuable opportunity for these shops to enhance their operations and appeal to their target demographic. Using BeeSafe Wraps, coffee shops can solidify their commitment to environmental responsibility, foster customer loyalty, and gain a competitive edge in the bustling Manila market. The supply-demand gap analysis highlights a significant opportunity for BeeSafe Wraps. While total demand for sustainable products in coffee shops is projected to rise dramatically from 87,891 units in 2024 to 131,043 units in 2028, the total supply will grow slower, from 21,600 to 28,320 during the same period. This results in an increasing gap of unmet demand, from 66,291 in 2024 to 102,723 by 2028. BeeSafe Wraps can capitalize on this unmet need by scaling production and addressing the growing demand for sustainable packaging, solidifying its position as a leader in eco- friendly solutions for coffee shops. c. Marketing Feasibility The marketing feasibility plan for BeeSafe Wraps highlights a comprehensive strategy to introduce eco-friendly. reusable beeswax wraps as a sustainable alternative to plastic. The business will be located strategically, considering local competitors' presence to optimize customer reach. BeeSafe Wraps come in four sizes-small, medium, large, and extra-large-designed to wrap various types of food. These wraps are durable, customizable with different patterns and designs, and can last up to a year, allowing customers to reduce plastic waste significantly. The pricing strategy includes detailed calculations of material and labor costs, with mark-ups to ensure competitive prices. Additionally, bundle options like family packs offer discounts for customers, making the product accessible to a broader audience. The brand, BeeSafe Wraps, emphasizes its eco-friendliness and food safety through a logo featuring a friendly bee holding a wrap, symbolizing environmental consciousness and sustainability. The tagline Keeping Food Fresh, Keeping Waste Low underscores the product's dual benefits, appealing to consumers who value freshness and waste reduction. Marketing communications will utilize digital platforms, print advertising, and community engagement to reach customers effectively. Social media will be a central tool, showcasing the visual appeal of BeeSafe Wraps and partnering with eco- conscious influencers to reach sustainability-minded consumers. In addition, sales promotions include seasonal discounts, bundle deals, and follow incentives, making eco-friendly choices more affordable and appealing. Combining competitive pricing, impactful branding, and strategic promotions, this integrated strategy positions BeeSafe Wraps as a practical, sustainable, and engaging alternative to single-use plastic wraps. d. Technical Feasibility The technical requirements and production workflow for BeeSafe Wrap emphasize efficiency and quality in creating sustainable food wraps. Key equipment essential to BeeSafe Wrap's operations includes a beeswax melting machine, which maintains the beeswax in liquid form for easy application to the fabric. A heat press machine allows custom branding on the cotton fabric, enhancing the product's appeal. At the same time, a stainless steel electric grill ensures the wax stays at the correct temperature for even distribution. Additionally, retail equipment like a POS system, dual computer setup, and printer support effective in-store management. The production cycle involves both a detailed customer journey and structured business operations. From the customer's perspective, the journey begins with awareness of BeeSafe Wrap through advertising or word of mouth. Customers then buy in-store or online, check product availability, inquire about details, and complete payment. After receiving the product, they assess its quality and may leave feedback or make repeat purchases if satisfied. On the business side, BeeSafe Wrap's production cycle begins with raw material procurement, where eco- friendly and food-safe materials like beeswax, pine resin, jojoba oil, and organic cotton are sourced from certified suppliers over three days. Quality inspections follow, ensuring all materials meet safety and performance standards. The ingredient preparation stage involves carefully melting the beeswax and mixing it with jojoba oil, forming a wax mixture that provides the wraps with flexibility and durability. This mixture is then applied to cotton fabric in standard sizes, followed by a drying and curing process that allows the wax to set thoroughly, giving the fabric its reusable, eco-friendly properties. Once the wraps have dried, they are inspected, cut to size, and packaged in eco-friendly materials with care instructions and promotional materials for customers. The final stage, distribution, takes two days when orders are shipped directly to consumers or stocked in retail locations. Overall, the production cycle is designed to take seven days from start to finish. The facilities and layout for BeeSafe Wrap's operations include designated areas for office tasks, warehousing, production, and sales, booths, and signage for effective in-store display and brand presence. This carefully planned setup ensures that the production process aligns with BeeSafe Wrap's commitment to sustainability and quality, fostering a positive customer experience and brand loyalty. e. Management Feasibility Management Feasibility deals with the viability of running BeeSafe Wrap. This section deals with the business organization and the operation structure. In this case, BeeSafe Wrap is a partnership between five people. These five have come together to run the business, grow it, and work for the good of all. This is useful because of shared responsibility, resources, and expertise, creating a group environment that assists in proper decision-making. The business produces eco-friendly food wraps from natural materials such as beeswax, cotton, and resin. This is in line with the company's commitment to sustainability and innovation in the market for eco-friendly products. In addition, in this section, the functional organizational chart is used to show off the management hierarchy inside the firm. At the top of this edifice is the General Manager, who has two chief departments: Production and Marketing. Each department has specific functions to ensure the smooth workings of the entire organization, such as a production division with a production manager and a sales representative, which helps in communication and coordination. Roles with such a clear definition will usher in operational efficiency and quickly enable the business to follow market trends while responding to client feedback. Section 5 highlights how the partnership model and the structural management approach lead to operation effectiveness in BeeSafe Wrap so that it upholds mission statements on sustainable alternatives from plastic food wraps, good quality, and environmentally concerned principles.
520 _a f. Financial Feasibility The financial feasibility report for the BeeSafe Wrap initiative deals with its anticipated financial returns and expansion from the year 2024 up to 2028. The project has an initial working capital of P2,100,000 raised by five partners, each contributing P420,000. All taxes and licenses are computed per the existing tax policies, such as income earned of up to five million pesos, which is taxed at twenty percent. In contrast, anything above is taxed at twenty-five percent, and a three percent sales tax for companies making below three million pesos and who are not VAT registered. The anticipated financial position shows that total assets will rise from P2,100,000 in 2024 and attain P4,957,541.68 in 2028, while liabilities consist of only operational payables and equity rises through retained earnings. Financial projections imply that the organization will be able to maintain contractors each year because of the stability of the structure. The statement of profit or loss captures sales expected in 2024 as P2,862,500 and growing to P3,839,000 in 2028 with consistent profit margins achieved even when COGS and other operational costs such as utilities, rent, and marketing expenses are on the rise. The net profit forecast after tax demonstrates what growth cannot be projected in losers as net profit increases from 73,615 pesos in year two thousand four to 566,388 pesos in year two thousand eight. The liquidity in the cash flow forecast will increase, with the last balances moving from two million sixteen thousand two hundred sixty-six pesos in 2024 to four million nine hundred fifty-seven thousand five hundred forty-one point sixty
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_x
_a
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_a
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_e
_a
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c23951
_d23951