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_e _e _aArcojada, Angeline G. Carable, Julius Hendrix F. Catuday, Katherine Venus M. David, Maryanne S. Florido, Bianca Marie C. Laurente, Alyanna D. _d _b4 _u _c0 _q16 |
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_a _aKape't Panulat: a feasibility study on repurposing used coffee grounds for sustainable pencil production. _d _b _n _c _h6 _p |
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_e _e _c _a204 pages. _b |
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_a _aFeasibility Study : (BSBA major in Human Resource Management ) - Pamantasan ng Lungsod ng Maynila, 2024. _d _b _c56 |
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_b _b _c _aExecutive Summary a. Business Description Kape't Panulat, established in 2025 on Alvarado Ext., Tondo, Manila, is a sustainable stationery brand that provides eco-friendly alternatives to traditional writing tools. The brand exemplifies a unique blend of creativity and innovation, specializing in pencils crafted from repurposed coTee grounds. By transforming spent coTee grounds into durable writing instruments, Kape't Panulat inspires creativity while promoting sustainability among ecoconscious consumers. The company operates from a single central location in Tondo, which accommodates its main oTice, showroom, warehouse, and manufacturing facility. This setup streamlines production, enhances customer engagement, and minimizes the carbon footprint. As a General Partnership, Kape't Panulat is led by a committed management team: ◦ Ms. Laurente, General Manager, guides the company's strategic,eco-friendly direction. ◦ Ms. Arcojada, the Admin and Finance Manager, oversees budgeting. ◦ Mr. Carable, the HR OTicer, fosters an ethical team culture. ◦ Ms. David, the Production Manager, ensures quality throughsustainable methods. ◦ Ms. Florido, the Sales and Marketing Manager, drives customeroutreach. ◦ Ms. Catuday, the Research and Development Manager, focuses onproduct innovations to enhance durability and sustainability. Together, this team propels Kape't Panulat towards becoming a leader in sustainable stationery, where creativity, uniqueness, and environmental responsibility are combined in every product. b. Market Analysis This section provides a comprehensive analysis of Kape't Panulat's target market. It delves into the competitive landscape, market segmentation, size, growth potential, and projected sales. Kape't Panulat primarily targets SME's in Binondo and Divisoria, Manila seeking sustainable and high-quality writing instruments. By oTering eco-friendly pencils, the company addresses the growing demand for environmentally conscious products, particularly among a demographic known for its social and environmental awareness. While the market for writing instruments is relatively mature, Kape't Panulat's unique focus on sustainability sets it apart from traditional competitors. By oTering a product that aligns with consumer values and addresses pressing environmental issues like deforestation and waste management, the company is well-positioned to capture a significant market share. The industry is projected to experience steady growth, driven by increasing consumer demand for sustainable and innovative products. Kape't Panulat is poised to capitalize on this trend and further solidify its position as a provider of eco-friendly writing solutions. c. Marketing Feasibility Kape't Panulat's Brewed to Write, Built to Last tagline encapsulates its commitment to creativity, sustainability, and uniqueness. It emphasizes eco-friendly pencil that combines the essence of coTee and writing with a sustainable twist, using spent coTee grounds in its design and embedding seeds for post-use planting, appealing to environmentally conscious consumers. Targeting SME's in Binondo and Divisoria Manila Kape't Panulat employs a costplus pricing strategy influenced by demand trends and consumer purchasing capability based on the survey's results. To build brand awareness, Kape't Panulat utilizes a diverse marketing mix, which includes social media platforms, online marketplaces, influencer partnerships, CSR initiatives, credit terms and educational collaborations. It also fosters community engagement through a referral program and tiered loyalty rewards. Through these eTorts, Kape't Panulat aims to cultivate a loyal customer base while promoting environmental responsibility within the local market. It positions itself as a unique, ecoconscious choice for consumers. d. Technical Feasibility This section outlines Kape't Panulat essential technical resources, equipment, and production processes required to manufacture eco-friendly pencils from spent coTee grounds (SCG). The analysis details the necessary machinery and equipment, such as molds, scales, and stoves, which collectively support a streamlined production process. Safety equipment, including emergency lights, fire extinguishers, and first-aid kits, ensures a safe work environment, while oTice furniture and supplies, like computers, printers, and filing systems, facilitate smooth administrative operations of the business. Sanitary and cleaning supplies are also factored in to maintain hygiene standards within the production area. Kape't Panulat operates from a central facility in Tondo, Manila which houses its main oTice, showroom, manufacturing, and warehousing operations. The business's location allows for eTicient rent and utility costs, supporting both production and customer service needs. For the production process, it begins with drying and processing the SCG, mixing it with binding agents, molding the mixture into pencil form, and adding seeds to enable post-use planting. This innovative approach is designed to minimize waste and contribute positively to the environment by providing a product that is biodegradable and sustainable. Moreover, to ensure timely business launch, a Gantt chart schedules pre-operational tasks, from renovations to equipment setup and organizes production and customer service timelines. Overall, this chapter shows how Kape't Panulat's production process, resources, and facility design are well-structured to meet demand and achieve the brand's commitment to sustainability, quality, and innovation. e. Management Feasibility This section outlines the company's legal structure, mission, vision, and human resource, practices. It will detail the job roles, qualifications necessary for the business, and recruitment and onboarding processes. Additionally, it outlines the company's policies and procedures for employee management. Moreover, the company will adopt a General Partnership structure. This model allows for shared ownership, responsibilities, and profits among the partners. By leveraging its members' diverse skills and resources, the partnership aims to achieve cost-eTiciency and operational flexibility. The company is comprised of six partners: Alyanna Laurente, Angeline Arcojada, Maryanne David, Bianca Marie Florido, Julius Hendrix, Carable, and Katherine Venus Catuday. The proponents of the company will adhere to all relevant labor laws and regulations, ensuring fair compensation, safe working conditions, and compliance with government mandates. The company aims to foster a positive and productive work environment by prioritizing legal and ethical practices. f. Financial Feasibility This section highlights Kape't Panulat's financial feasibility, with the Gross Profit Ratio rising from 33% to 35% and the Net Profit Ratio increasing from 5% to 9%, reflecting eTective cost control and enhanced profitability. The company also demonstrates strong operational eTiciency, as indicated by improvements in Return on Assets and Return on Equity, showing its ability to utilize assets eTectively and provide strong returns to shareholders. Furthermore, the company's ability to fulfill short-term obligations is guaranteed by its wellstructured liquidity position, which is demonstrated by its increasing current and quick ratios. A low debt-to-equity ratio and a careful financing strategy reduce financial risk and secure the organization's financial framework. Kape't Panulat shows a return on investment of 138.15% over five years and a payback period of 4.38 years. Its strong financial performance, marked by steady growth in assets, equity, and net income, highlights the company's solid foundation for future development and success. g. Socio-Economic Feasibility This section highlights Kape't Panulat's contributions to the economy and society through sustainable development and social impact. Kape't Panulat promotes sustainability and supports the green economy by transforming discarded coTee grounds into eco-friendly pencils. This initiative creates jobs in manufacturing and distribution while reducing reliance on wood-based pencils. Kape't Panulat also engages in educational campaigns to encourage circular economic practices, uplifting marginalized communities and promoting inclusive growth. |
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_aThe brand provides aTordable writing tools for everyone and addresses climate change by minimizing waste and deforestation. By sourcing materials from local coTee shops and manufacturers, Kape't Panulat enhances living standards and advocates for a healthier, more sustainable future. _u |
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