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_aBoticario, Khristine Mae G. Chua, Mary Grace B. De Jesus, Katherine R. De Leon, Janna Rizzle S. Dimanlig, Hannah Gail B. Estrellado, Dellesy Marie D. Sandajan, Christine G. Tapar, Mycel Jane T.
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_aA Feasibility Study on Sabana Tea.
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_a153 pages.
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_aFeasibility Study : (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila), 2024.
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_aExecutive Summary a. Business Description Sabana Tea is a health-focused tea business committed to sustainable living by utilizing banana peels, an often-discarded resource, to create unique and nutritious tea bags. Our mission is to oMer high-quality and sustainable beverage options within the Philippines, while our vision is to become an advocate in wellness and environmental consciousness among Filipino consumers. By transforming banana peels into a refreshing tea available in original and lemon flavors, both served with honey for added sweetness, Sabana Tea contributes to reducing food waste and supports a circular economy, ensuring that no part of this abundant fruit goes to waste. What sets Sabana Tea apart is its dual commitment to health and environmental impact. By utilizing banana peels an abundant, often-wasted resource in the Philippines-Sabana Tea oMers a nutrient-rich beverage that addresses wellness while actively reducing waste. Unlike typical herbal teas, Sabana Tea capitalizes on local agricultural resources, creating a unique product with meaningful social and environmental value. Additionally, the brand's emphasis on honey as a natural sweetener enhances the health benefits of each cup, providing a wholesome alternative to sugary beverages. This unique blend of sustainability, innovation, and wellness makes Sabana Tea a standout choice for consumers seeking both health and eco-conscious options. Established on September 15, 2024, Sabana Tea was co-founded by Katherine De Jesus Dellesy Marie Estrellado, Janna De Leon, Hannah Gail Dimanlig, Mary Grace Chua, Khristine Boticario, Christine Sandajan, and Mycel Jane Tapar, under a general partnership structure. The business's main operations, including its warehouse, and manufacturing, will be strategically located in Herbosa, Tondo, Manila providing easy access for both physical and online distribution. Sabana Tea will operate through a partnership with Ho-Land shops in Binondo, Manila as its physical distribution channel and will also utilize online shopping platforms to reach a wider audience. Each partner has equal shares in the business and responsibilities are divided equally to ensure smooth operations. Key job responsibilities include overseeing production, quality control, distribution, sales, and marketing. This balanced partnership structure allows the company to eMectively manage operations and achieve its goals in both product innovation and customer satisfaction. b. Market Analysis The demand for healthy and sustainable beverages is rising among Gen X and Millennials in Binondo, Manila, with Sabana Tea positioned to meet this need through its unique banana peel-based blend. Rich in antioxidants and vitamins, the tea promotes wellness and supports digestion, appealing to health-conscious consumers. Current trends in the tea industry favor eco-friendly and functional products, indicating strong potential for Sabana Tea's success. While established brands dominate, few oMer products with sustainable packaging or innovative flavors like Original and Lemon, giving Sabana Tea a competitive edge. This focus on both wellness and environmental responsibility strategically positions Sabana Tea for successful market entry. c. Marketing Feasibility Sabana Tea targets health-conscious consumers who seek eco-friendly beverage options, addressing a growing demand as shown by a supply-demand gap where interest in healthfocused products exceeds the current supply. Priced aMordably at Php 111 per box, Sabana Tea's cost-based pricing ensures profitability while appealing to budget-conscious buyers. The brand's eco-friendly focus is captured in the tagline Don't Throw It Away, Drink It Today! With Sabana Tea Peel Good, Feel Good to promote sustainable consumption. To build both short-term and long-term market presence, Sabana Tea leverages digital platforms like Shopee, Lazada, and TikTok for marketing and oMers in-store promotions at Ho-Land in Binondo, combining online reach with local engagement to build visibility and customer loyalty. d. Technical Feasibility Sabana Tea entails other crucial factors that concern technical processes that cover production processes, distribution networks, and ways of promoting sustainability. The production begins with sourcing banana peels, which will be cleaned, dried, and ground to maintain the nutrient content as much as possible. These ground peels are joined with other additional ingredients like lemon and honey to improve on the flavor according to nutrition value. All these ingredients are then measured, portioned, and put in biodegradable tea bags, the use of equipment such as blenders, weighing scales, and sealing machines is useful in ensuring that the process is eMicient throughout the production period. Finished products are well-stored in temperature-controlled storages to preserve freshness and prevent contamination. The distribution of the Sabana Tea would be through physical store and online channels that ensures broad accessibility for consumers. Each batch of banana peel tea is tested for quality and safety standards ensuring compliance with health and sanitation regulation. The Sabana Tea also focuses on sustainability by repurposing the banana peel that reduces waste while utilizing biodegradable packaging that minimizes environmental impact. The brand prioritizes sourcing local ingredients to support local suppliers that build stronger relationships ensuring a steady supply chain. e. Management Feasibility The Management Feasibility section of the Sabana Tea feasibility study evaluates the project's organizational structure and operational readiness. Sabana Tea, a sustainable startup structured as a partnership, specializes in eco-friendly banana peel tea bags. It operates a physical store in Binondo and maintains an online presence to cater to healthconscious and environmentally conscious consumers. The organizational framework includes defined roles such as Founder, Finance Manager, and Production StaM, ensuring seamless operations. Sabana Tea upholds robust operational, financial, marketing, and human resource policies, emphasizing compliance with legal standards, ethical production, and sustainability. The company's mission, vision, and values-centered on wellness, environmental stewardship, and community engagement-serve as guiding principles, positioning the startup for sustained growth and a positive societal impact. f. Financial Feasibility The financial feasibility analysis for the Sabana Tea project confirms its potential for profitability and sustainable growth. With an initial capital of PHP 102,233.75 funded through equity contributions from eight partners, the business will avoid debt and focus on reinvestment opportunities. Financial projections indicate strong revenue growth, positive net income from the first year, and eMective cost control. The project anticipates a return on investment (ROl) exceeding 20% annually, supported by robust cash flow and sound financial management. Key financial metrics, including liquidity, profitability, and stability ratios, reflect a solid financial foundation and long-term viability. g. Socio-Economic Feasibility Sabana Tea illustrates how a business can positively impact the economy and society through sustainable development. By repurposing banana peels, Sabana Tea reduces waste, creates an eco-friendly product, and promotes health and wellness. This venture not only contributes to environmental conservation but also supports local farmers and strengthens the agricultural sector. Through these eMorts, Sabana Tea addresses social challenges, aligns with national goals for resource eMiciency, economic growth, and community welfare, and exemplifies the broader value of socio-economic feasibility in entrepreneurial projects.
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