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_aAlipat. Kristina A. Armea, Sherica Anne G. Bismanos, Genrei S. Espiritu, Arnold T. Gueta, Ma. Angelica Jamaica. Lucena, Sheena Karyl D. Mortos, Vince Ray O. Rodriguez, Roxanne Cielo B. Torres, Yanna Bethany P.
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_aSabadog: Satisfy your craving with every bite /
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_cAlipat. Kristina A. Armea, Sherica Anne G. Bismanos, Genrei S. Espiritu, Arnold T. Gueta, Ma. Angelica Jamaica. Lucena, Sheena Karyl D. Mortos, Vince Ray O. Rodriguez, Roxanne Cielo B. Torres, Yanna Bethany P.
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_cJanuary 2024.46
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_a106 Pages.
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_aFeasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024.
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_aExecutive Summary a. Business Description A corn dog, also spelled corndog, is originally an American snack/treat. Typically, it consists of hotdogs or sausages on sticks coated in a thick layer of a cornmeal batter. Sausages or hotdogs are a good source of protein; however, the fact that they are processed has been linked with some health issues. (Get The Scoop on Sodium and Salt, 2023) A 2010 study published in the journal Circulation discovered that frequent consumption of hotdogs was linked to an elevated risk of cancer, diabetes, and heart diseases. Hence, Sabadog, the corn-dog-like bite that marries tradition and innovation was created to offer delightful and nutrition-packed indulgence to redefine the classic corndog experience. Sabadog is coined by combining the expressions 'saba' and 'corndog, as the team uses 'saba with various fillings, including cheese, choc-nut, and purple yam jam, to offer an alternative to the typical corndog. Unlike classic corndog, 'saba' in the Sabadog will serve as the fundamental dry ingredient for the outer coating- a potassium-rich, vitamin-packed, and fiber-rich food. A group of people created it on September 9, 2023, including Kristina A. Alipat, Sherica Anne G. Armea, Genrei S. Bismanos, Arnold T. Espiritu, Ma. Angelica Jamaica, Sheena Karyl D. Lucena, Vince Ray O. Mortos, Roxanne Cielo B. Rodriguez, and Yanna Bethany P. Torres. The people above-mentioned have general partnership. Two or more people agreed to pool their resources including money, property, and industry into single cash to share in the profits and liabilities. b. Market Analysis Sabadog is an exciting business endeavor that seeks to offer a more health-conscious in contrast to traditional corn dogs. By replacing cornmeal with locally sourced bananas and hotdogs or sausages with natural fillings, this snack meets the rising demand for health-conscious and environmentally friendly dining options. While Sabadog contends with classic corn dogs and other healthy snack options, its unique selling points include its nutritional advantages from locally sourced bananas. To succeed, the business considers product diversification, strategic marketing, and pricing strategies. Moreover, monitoring evolving consumer preferences and economic factors will be essential for its long-term viability in the market. c. Marketing Feasibility The goal of the Sabadog, the corn dog-like bite made from saba bananas, is to engage with every 18- to 60-year-old from Binondo, Manila, who faces budget constraints but seeks unique and healthful tidbit option. Sabadog surpasses its competitors as it offers delightful and nutrition-packed indulgence to redefine the traditional corn dog experience. Moreover, it comes with various fillings like cheese, chocnut, and purple yam jam, which will be loved by the residents of the chosen location. The study concludes that with careful execution, Sabadog has the potential to thrive in residences from Binondo, Manila, while satisfying the demand for healthier and culturally inspired snacks. d. Technical Feasibility Sabadog gives a fresh twist on the classic corn dog by replacing hotdogs/sausages with locally sourced bananas, creating a health-conscious and Filipino-inspired snack. In our pursuit of this unique concept, several technical considerations are essential for the product's feasibility The proponents are committed to optimizing banana sourcing and preparation, implementing stringent quality control, acquiring specialized equipment for consistency, creating a uniform and flavor-texture-aligned batter, and effectively conveying the product's distinctiveness through packaging and branding. Streamlining production for efficiency, adhering to food safety regulations, and building a reliable supply chain with banana suppliers are key factors in the Sabadog's success. Additionally, market testing and feedback will guide us in refining the product further. By addressing these technical aspects, Sabadog aims to provide a wholesome and innovative snack option for the residences at Binondo, Manila. e. Management Feasibility The people behind Sabadog have a general partnership. Three people agreed to pool their resources including money, property, and industry-into single cash to share in the profits. They evenly divided profits and liabilities, with each partner bearing unlimited personal responsibility for the company's debts and obligations. Moreover, this includes important positions such as the Owner, the Front-of-House Server, and the Back-of- House Cooker. Incentives and training programs may be provided to both personnel and management. Ultimately, for effective operation, the business is regarded as legitimate as it complied to all legal and regulatory requirements during the registration process, including Food Regulations and Business Licensing. Hence, it is important to follow corporate rules, policies, regulations, and internal controls. f. Financial Feasibility Sabadog will primarily rely on internal and personal savings as its source of finances as the initial investors are its founders. All the necessary ingredients for this product are both affordable and consistently available year-round. Consequently, the cost associated with Sabadog's production will be kept to a minimum, which means the pricing will be affordable for residents. Despite the affordability of production, the financial analysis indicates significant profit potential, and by thoroughly assessing it, the proponents can weigh its expected profitability along with its effectiveness in the business process. g. Socio-Economic Feasibility Due to a rising demand for better snacks driven by health-conscious consumers, Sabadog's nutritional value positions it well in the market. As it is affordable and health- conscious, Sabadog becomes appealing to the budget-conscious residents of the Binondo, Manila. Moreover, the socio-economic factors of varying income levels, health awareness, and cultural connections further support Sabadog's potential success in meeting the diverse needs of the students.
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