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_aAlonzo, Aaron Christian Y. Amores, Clarisse B. de Jesus, Jutine Faye C. Garcia, Lorilyn G. Liwanag, John Angelo B. Salceda, Rosita Jayde A. Salonga, Raven Micole P.
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_aA Feasibility Study on DyeVersity: A semi-permanent hair dye conditioner for your diverse style
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_a111 pages
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_aFeasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2023
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_aEXECUTIVE SUMMARY Hair dye is a significant aspect of the hair care industry, ranking third after shampoo and conditioner. Hair dyes are widespread, leading to numerous television and internet commercials. However, obtaining technical information about hair dye is more challenging than other personal care categories like skin care-people who worry about the damage caused by permanent hair dye and often prefer semi-permanent or temporary colors. (Ketabchi, N.,2019.) DyeVersity offers a diverse range of semi-permanent hair dyes designed to provide customers with a quick transformation while caring for their hair's health. DyeVersity delivers a curated selection of vibrant and trendy hair dye shades that enable individuals to experiment with their looks without a long-term commitment. The products contain high-quality ingredients that provide beautiful color and nourish and condition the hair-leaving it soft, shiny, and manageable. DyeVersity prioritizes safety and compliance with industry standards, ensuring customers enjoy the coloring experience without compromising their hair's health. DyeVersity is committed to helping customers express their unique style and creativity. Whether a subtle enhancement or a bold and vivid change, our semi-permanent hair dye products offer various options to cater to individual needs. The product embraces innovation and sustainability, continually researching and implementing eco-friendly practices in product development and packaging. It also provides expert guidance and educational resources to assist customers in selecting the perfect shade and achieving salon-quality results at home. DyeVersity is a product named after the word diversity that carries an archaic connotation that an individual's expression within hair dyes is diverse and beautiful. The logo of this product features a color wheel that signifies beauty, fashion, and love. With the tagline Express Yourself in Every Strand - Your Hair, Your Color! DyeVersity's creators aim to encourage self-expression, confidence, and individuality in the world of semi-permanent hair dye. This product hopes to empower its customers to embrace their uniqueness
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