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_e _e _aDe Jesus, Margarita C., Demafeliz, John Cris A., Dinglasan, Ella F., Lozano, Evnney Rome, J., Tado, May Jean D., Torres, Katrina Ysabelle. T. November 2024. _d _b4 _u _c0 _q16 |
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_a _aEdubridge: Connecting Intramuros Universities Students with professional statisticians in Manila. _d _b _n _c _h6 _p |
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_3 _3 _a _d _b _cNovember 2024.46 |
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_e _e _c _a186 pages. _b |
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_a _aFeasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024. _d _b _c56 |
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_b _b _c _aExecutive Summary a. Business Description EduBridge is a platform designed to connect students with Statistician professionals. This aims to provide statistical services regarding data collection, survey design etc., all designed to help in research/thesis related courses. EduBridge is at 650 General Luna Street, Intramuros, Manila. Operational functions include a dedicated space for the team and an online platform. EduBridge, founded in 2024, blends education with practical application to empower students by connecting them with statistical experts. Its name reflects a mission to facilitate learning and bridge the gap between students and statisticians, providing accessible, high-quality academic support to students in the Philippines. The founders of EduBridge set the vision, make key decisions, and secure funding. The Operations Department handles HR, logistics, and compliance. The Marketing Department promotes services and analyzes campaigns, while the Finance Department manages budgeting and investors. The Technology Department oversees IT and security, and Customer Service Department resolves issues and builds loyalty. b. Market Analysis EduBridge is an online academic platform in the e-learning industry. It connects Intramuros students aged 18 to 35 with professionals for statistical services. Schools served include Colegio de San Juan de Letran, Lyceum of the Philippines University, Mapúa University, and Pamantasan ng Lungsod ng Maynila. The platform aims to enhance students' academic experience. Based on the survey, the estimated total annual demand for statistical services in 2025 is 270,047. This demonstrates a massive demand for such services. Additionally, the total supply for 2025 is 108,437, with a significant portion provided by Facebook. This indicates that Facebook is emerging as the leading competitor in the statistical services. The main competitors of EduBridge are online platforms that oaer similar statistical services. The leading competitors in the market are platforms in Facebook, X (Twitter), and Instagram. Facebook holds the largest market share at 23%, while EduBridge has 3%. This indicates that students are willing to use and adopt the platform. c. Marketing Feasibility Edubridge is an online academic website that connects students with statistical professionals. The platform oaers statistical services such as data collection, survey design, descriptive statistics and many more. The business is situated in Manila, near major educational institutions in Intramuros. The website is also user-friendly, which helps students find and connect with experts easily. The transaction also has an integrated messaging and payment system to benefit both parties. Additionally, the pricing strategy consists of competitive approaches and value-based pricing, oaering students a range of expert options. It focuses on accessibility and flexibility, supporting various student budgets with adjustable price brackets. EduBridge's logo and visual design emphasize the company's brand identity with a blue color palette symbolizing trust and reliability. The logo features elements like a bridge, books, and a graduation cap, representing connections, knowledge sharing, and academic achievement, creating a unique identity for the business. EduBridge's marketing strategy leverages social media, campus partnerships, and influencer marketing to reach audiences. They use multiple communication channels like emails, direct campaigns, and content marketing to engage users and enhance visibility. Additionally, the platform oaers promotional incentives, such as discounts and coupons, to attract and retain users. d. Technical Feasibility EduBridge has evaluated the technical feasibility of its academic support platform, focusing on essential equipment, supplies, and processes. High-quality equipment ensures secure, reliable service. High-speed Wi-Fi and an e-wallet simplify transactions and communication. Each resource is chosen to support students and statisticians. The layout and workspace design boost eaiciency and security. A dedicated area for technical issues reduces downtime, enhancing satisfaction. Oaice supplies and student-friendly pricing ensure aaordability. Organized spaces create a productive environment. This setup supports EduBridge's mission to provide eaective and accessible statistical support. This underscores EduBridge's goal of a stable, user-friendly platform. With a strong foundation, EduBridge is a top statistical support provider. It combines reliable tech and user focus for high-quality, scalable service. EduBridge's commitment to satisfaction and excellence paves way for growth, strengthening aim to improve educational access and success. e. Management Feasibility EduBridge is a corporation oaering high-quality academic services to students while protecting owners' personal assets from company liabilities. This structure supports capital growth through stock issuance, attracting investors. Founded by six individuals, EduBridge has a well-defined structure, and profits are distributed to shareholders as dividends. The founders act as strategic leaders, guiding the company's vision and mission and fostering an innovative, customer-focused culture. Key departments support this mission: Operations handles HR, logistics, and process eaiciency; Marketing engages the target audience through digital channels; Finance oversees finances; Technology maintains IT infrastructure; and Customer Service for quality support. f. Financial Feasibility The financial feasibility of EduBridge is supported by a detailed breakdown of the sources of financing. Showing that each contributor, including named individuals and investors, has provided an equal capital contribution of P200,000 representing 14.3% of the total project funding. As a result each contributor has 100% invested in the project, equating to 100% ownership. EduBridge does not have a great short-term financial position, which means they will struggle to meet their current liabilities with their current assets. The current, acid test, cash, and operating cash flow ratios are all ≥1, indicating liquidity and an ability to pay short debts. Finally, gross margin, net profit margin, return on assets and return on equity ratios are all >0, which reflects making profit, also indicating feasibility. EduBridge showed a 24.68% IRR over a five-year period. This financial model is crucial for investors, its goal diligently outlines the main assumptions of what an investment will create before it is invested, including asset depreciation, taxes, unpaid expenses and contributions, showing the commitment in the growth and stability of your company. The balance sheet, income statement, and cash flow statement indicate steady growth across all assets, revenue, and net income. Growing responsibilities and equity indicate a company's potential ability to fund new projects and manage its debts eaectively, showcasing a robust financial base and strategic decision-making. This income statement highlights steady increases in revenue, gross profit, and net income, emphasizing the company's profit and the eaiciency of its operations. Positive cash flow can be seen in the cash flow statement along with an increasing net cash position which also indicates eaicient cash management and financial stability. These projections show the continued financial health of EduBridge, its potential for growth and success, and the momentum generated by its recurring revenue streams. g. Socio-Economic Feasibility EduBridge bolsters the economy and society by linking students with statistical experts for enhanced development and expanding market opportunities for small businesses and freelancers. It creates new growth prospects for students and professionals alike. For economic impact, EduBridge creates jobs by oaering part-time employment to statisticians. It aims to provide a platform to reach and connect for a wider market in the industry. With this, it drives growth and increases revenue within the economy. In the long run, this will positively impact the statistics professionals and freelance economy. For society impact, EduBridge enhances the quality of academic work by providing tailored support. It accommodates diverse learning styles while promoting inclusivity. |
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_aAlso, fosters lifelong education, collaboration and develops critical skills necessary to education and career. EduBridge builds an educated and empowered society, advancing social and economic growth. _u |
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