000 13054nam a2201237Ia 4500
000 10853ntm a2200193 i 4500
001 91995
003 0
005 20250920173356.0
008 250319n 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a
_b
_z
_c
_q
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda
_a
_d
_b
_c
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
050 _a
_a
_d
_b2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a
_d
_b2
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_aAguilar, Marjorie A. Garcia, April May Tuesday P. Jimenez, Alexis Joyce B. Layosa, Ace Andre S. Ortiguesa, Monica N. Talao, Ryza L.
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aBusiness sustainability in the operational performance of selected milk tea shops arounds Manila City
_d
_b
_n
_c
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_a
_d
_b
_cJanaury 202446
300 _e
_e
_c
_a
_b
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aBusiness Research : (BSBA major in Operations Management) - pamantasan ng Lungsod ng Maynila, 2024
_d
_b
_c56
504 _a
_a
_x
505 _a
_a
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aExecutive Summary This executive summary presents the overview of the feasibility study. It provides a description on the proposed business. Additionally, it summarizes the different aspects of business, such as management, marketing, technical, financial, and socio-economic aspects, which are vital in administering the proposal. A. Business Description CarroTato fries is inspired by the Philippines deep-rooted tradition of meryenda or snacks, which has evolved over centuries. Meryenda has a distinct position in Filipino culture, representing moments of happiness and relaxation amidst the daily struggles of every Filipino. These snacks, which include banana cue, turon, rice cakes, and fried street food, highlight the country's strong and diversified culinary tradition. While french fries, a prominent Western import, have become a favorite snack option for years, CarroTato fries wants to reinvent the classic fried potato snack by merging it with carrots, resulting in a healthier but equally satisfying alternative. This innovation combines nutritional value with familial flavors, paying homage to the country's snack culture while catering to today's health-conscious tastes. CarroTato Fries seeks to transform the street food landscape in Binondo, Manila, by introducing a healthier and flavorful alternative to traditional fried snacks. Combining carrots and potatoes into a unique blend, the business caters to a diverse market segment, including families, students, young professionals, and health-conscious consumers. Binondo's vibrant atmosphere, coupled with its high pedestrian traffic, presents an ideal setting for CarroTato Fries to establish a strong market presence. By focusing on health, taste, and meaningful community engagement, the business aims to make a significant impact, offering an accessible, nutritious snack that aligns with local tastes and dietary preferences. The core of CarroTato Fries' business concept lies in its commitment to delivering healthier snacking options that do not compromise on flavor. Unlike many traditional street food offerings in Binondo, which tend to be calorie-dense or heavily meat-based, CarroTato Fries stands out with its vegetable-based innovation. The unique carrot-potato combination provides essential nutrients and a satisfying crunch, complemented by a selection of dips such as ketchup, garlic mayo, and cheese sauce. This strategy caters to the growing demand for healthier food options while elevating the snacking experience, ensuring that CarroTato Fries stands out and leaves a lasting impression in Binondo's vibrant food scene. CarroTato Fries is organized as a partnership business, which facilitates shared responsibilities, resources, and expertise among its founders. This collaborative approach supports effective management and innovation, ensuring that all key operational areas, including production, marketing, sales, and customer service, are managed efficiently. The business is committed to sustainable practices and community engagement, sourcing fresh produce from local farmers to support the economy and maintain product quality. With a mission to promote healthier snacking habits and a vision to become a leader in the Filipino snack industry, CarroTato Fries combines innovation, quality, sustainability, and customer salisfaction as its core values. This focus on a nutritious yet enjoyable snacking experience is intended to capture the loyalty of customers and contribute positively to Binondo's diverse food culture. B. Market Analysis For CarroTato Fries, conducting a market analysis in Binondo, Manila, the target market is from 13 to 64 years old, in any gender, reveals significant potential, given the area's diverse and active population. Binondo is known for its rich culinary culture and high foot traffic, making it an ideal spot for introducing a unique product like CarroTato Fries. With a growing trend toward healthier eating, the product's mix of carrot and potato offers a distinct, nutritious alternative to traditional street snacks, appealing to health- conscious individuals, young professionals, and families who frequent the area. This market analysis suggests a strong demand for convenient, on-the- go food options, particularly those that offer both flavor and health benefits, positioning CarroTato Fries well within the local market. This section examines the trends in market demand and supply for a product over several years, focusing on the growing gap between the two. The demand reflects the increasing population and stable acceptance rate of 97%, combined with a steady usage frequency of 90 times per year. On the other hand, supply projections are based on survey data indicating that 55% of respondents prefer the brand, with a slightly lower usage frequency of 87 times per year. Although the supply also increases steadily each year, it remains significantly lower than the demand, creating a persistent and widening supply-demand gap. To address this, the business aims to capture a small but increasing portion of the unmet demand annually, referred to as the target market share. C. Market Feasibility CarroTato Fries is a partnership business enterprise that produces and sells a unique, healthier alternative to traditional fries, that will make customer's snack more enjoyable. It redefines the fries experience with its innovative and nutritious creations. These carrot-potato fries offer more than just a satisfying taste sensation; they provide a unique and nutritious snack experience. Situated strategically within Binondo, CarroTato Fries caters to a diverse customer base including residents, local students and employees from two nearby schools and one hospital. We offer a fusion of dips such as, Ketchup, Garlic Mayo and Cheese Sauce all reasonably priced at 40 pesos. CarroTato Fries' mission is to transform snacking with globally inspired flavors, driven by a commitment to both health and affordability. This dedication positions CarroTato Fries as a promising venture in the Filipino snacks industry, making it the go-to destination health-conscious individuals seeking a fresh take on fries. D. Technical Feasibility The technical feasibility of CarroTato Fries emphasizes the business's commitment to delivering an efficient, high-quality customer experience. With a focus on creating a healthier twist on traditional fries by blending carrots and potatoes, CarroTato Fries relies on a set of essential machinery and equipment, such as fryers, refrigeration units, and display furniture, all carefully selected for durability and cost-effectiveness. The layout of CarroTato's 4x7 meter store in Binondo, Manila, is designed to optimize workflow, with dedicated areas for preparation, cooking, cleaning, and customer seating, ensuring both operational efficiency and customer convenience. The business uses locally sourced ingredients, reducing dependency on specific suppliers and stabilizing production costs. Each step in CarroTato's production-from product development to final launch-reflects the brand's dedication to quality and innovation. Additionally, CarroTato's marketing strategy incorporates strong social media engagement to increase brand visibility, enabling customers to order easily online or dine in-store. This combination of technical efficiency, strategic supplier relationships, and customer-focused design positions CarroTato Fries as a promising addition to Binondo's vibrant fast-food scene, catering to the growing demand for nutritious and delicious snack options. E. Management Feasibility Management Feasibility is composed of all the data about Section 5. This indicates the Business Organization that CarroTato Fries operates as a partnership, allowing shared responsibilities and profits among partners. Clear agreements will be made to define roles and prevent conflicts. This structure promotes collaboration and innovation. However, the Business type of CarroTato Fries is all about a food manufacturing business specializing in snacks that combine carrots and potatoes. The business targets health- conscious consumers and snack lovers, selling through both physical and online stores. Success relies on the growing demand for healthier snacks. When it comes to Organizational Structure, we have 7 key roles to handle the business.
520 _aHere is the list CEO, Financial Manager, Assistant Financial Manager, Marketing Manager, Operations Manager, Assistant Operations Manager, and Human Resource Manager. It's important to have Company Policies. Our own Vision is focused on to become the leading innovator in the Filipino snack industry, offering healthy fries and for the Mission Provide high-quality fries made from carrots and potatoes, promoting healthy snacking and supporting local farmers. When it comes to Goal, our own goal is to focus on quality, customer satisfaction, and sustainability followed by our Values focus on Innovation, quality. sustainability, and community engagement. Operational Policies illustrate the rules to follow in a company where we have Product Quality using fresh, locally sourced ingredients with strict hygiene and safety measures. While Inventory Management focused on monitoring stock daily and implementing FIFO (first-in, first-out) for perishable goods. The Store Hours Opens daily from 10 am to 10 pm and Order Processing gives the fast preparation and efficient delivery through third-party services. Last for Customer Service this will train staff to handle inquiries and feedback promptly. Moreover, The Marketing Policies focus on competitive pricing, marketing research and advertising to raise brand awareness and meet customer demand. While Financial Policies give clear guidelines for managing finances, cash flow forecasting, budgeting, and regular audits to ensure transparency and financial health. Finally, Human Resource Policies emphasize fair recruitment practices, ongoin
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_x
_a
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_a
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_e
_a
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c24065
_d24065