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_aBade, Jireh Joy C., Canda, Kylie Belle G., Cinco, Kate Vivien U., Mendoza, Arnold Christian E., Pelayo, Jogn Rainier D., Villegas, Lui Rey C.
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_aAnalyzing the Impact of Gcash Payment Method on the Purchasing Behavior Among Students in Pamantasan ng Lungsod ng Maynila /
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_cBade, Jireh Joy C., Canda, Kylie Belle G., Cinco, Kate Vivien U., Mendoza, Arnold Christian E., Pelayo, Jogn Rainier D., Villegas, Lui Rey C.
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_c202346
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_c28 cm.
_a130 pp.
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_aBusiness Research: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2023.
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_aAbstract The research titled Analyzing the Impact of GCash Payment Method on the Purchasing Behavior among Students in Pamantasan ng Lungsod ng Maynila investigates the influence of GCash, a digital payment platform, on the shopping habits of students within the university. The study delves into the extent to which GCash is utilized as a preferred mode of payment for various online transactions, ranging from clothing and accessory purchases to food delivery and household furniture acquisitions. The research highlights the convenience and efficiency GCash brings to these transactions, showcasing its role in streamlining the interaction between vendors and purchasers. The research further delves into the expanded applications of GCash, investigating the utilization of g-credit, an internal credit facility offered within the platform. Through an examination of how students make use of both their existing account balances and the credit services provided, the research sheds light on the financial flexibility and empowerment that GCash extends to the student population. This analysis provides valuable insights into how students leverage these combined financial resources for their purchases, highlighting the broader spectrum of financial options available to them through GCash. The research outcomes highlight how GCash has significantly influenced the purchasing habits of Pamantasan ng Lungsod ng Maynila students, illuminating its transformative effect. It emphasizes how GCash facilitates smooth and effortless transactions, serving as a crucial bridge between vendors and buyers within the digital commerce sphere. By delving into the preferences and behaviors of students, this study adds valuable insights into the evolving trends of digital payment mechanisms, shedding light on their impact on contemporary consumer behavior. Ultimately, it contributes to a comprehensive understanding of how these methods shape and redefine modern buying patterns.
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