000 07797nam a2201225Ia 4500
000 05629ntm a2200205 i 4500
001 92042
003 0
005 20250920173402.0
008 250320n 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a
_b
_z
_c
_q
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda
_a
_d
_b
_c
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
050 _a
_a
_d
_b2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a
_d
_b2
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_aCalantuan, Allaine Juleane K., Cometa, Maria Lorraine E., Natividad, Reiven Julianne C., Polintan, Pamela Marie A., Raspado, Kylla Nicole R., Tabuzo, Orfea Jeena C., Tayag, Jaira Jane C.
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aAnalyzing the effects of home credit application adoption on credit utilization of millennials in Manila: as basis to enhancing home credit service provision /
_d
_b
_n
_cCalantuan, Allaine Juleane K., Cometa, Maria Lorraine E., Natividad, Reiven Julianne C., Polintan, Pamela Marie A., Raspado, Kylla Nicole R., Tabuzo, Orfea Jeena C., Tayag, Jaira Jane C.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_a
_d
_b
_cMay 2024.46
300 _e
_e
_c28 cm.
_a64 pages
_b
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aBusiness Research: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2024.
_d
_b
_c56
504 _a
_a
_x
505 _a
_a
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aAbstract This study entitled, Analyzing the Effects of Home Credit Application Adoption on Credit Utilization of Millennials in Manila: As Basis to Enhancing Home Credit Service Provision was prepared by Allaine Juleane K. Calantuan, Maria Lorraine E. Cometa, Reiven Julianne C. Natividad, Pamela Marie A. Polintan, Kylla Nicole R. Raspado, Orfea Jeena C. Tabuzo, and Jaira Jane C. Tayag, in partial fulfillment of the requirements for the subject Business Research. This was prepared under the supervision of Dr. Marivic F. Flores. This study examined how the adoption of the Home Credit application impacts the credit utilization behaviors of millennials, with the primary goal of improving the provision of home credit services. Specifically, this study sought to address key questions regarding changes in credit utilization patterns, comparisons between pre-application and post-application behaviors, types of transactions using the application, and perceptions regarding the effectiveness of the Home Credit application in facilitating financial decision-making. This study also aimed to delve into the demographic profile of the respondents. The researchers utilized a comparative quantitative research design to comprehensively understand the impact of Home Credit application adoption on individual financial behaviors. Utilizing purposive sampling, millennials in Manila who have embraced the Home Credit application were specifically targeted to ensure the collection of relevant and extensive data. There were a total of 171 respondents residing in the City of Manila. The data were analyzed using the frequency, percentage, weighted average, and Z-test. Based on the findings, it was discovered that millennials aged 28 to 31 years old, residing in District 4 of Manila, and earning an annual income of less than P250,000, were the ones most likely to have adopted the Home Credit application for credit utilization. Before adopting the app, majority of the respondents had low credit transaction volumes (0 to 2) and spent less than P5,000, exhibiting conservative spending habits. After adopting the app, there was a notable increase in both monthly credit transactions (3 to 5) and spending level (P5,001 to P10,000), although still in moderation. Consistent timely repayment was observed both before and after the Home Credit app adoption. Furthermore, product loans were the most prominent type of loan usually applied for. Most users noticed changes in their credit utilization, primarily an increase in purchasing items. While those with decreased credit utilization cited limited credit transactions as the primary reason. In addition, Z-tests confirmed the significant differences in credit transactions and spending before and after using the Home Credit app. In terms of effectivity, the app was deemed highly effective, particularly in managing outstanding debts and credit balances, with payment reminders and budgeting tools being the most valued features. Overall, the Home Credit app has facilitated increased and more frequent credit use while helping users manage their credit effectively. The study found that millennials in Manila increased their credit transactions and monthly spending after using the Home Credit application. To improve the app, it is recommended to display the amount due on the home screen, benefiting both users and Home Credit by encouraging on-time payments and reducing defaults. This change also ensures better awareness of credit balances for users. Additionally, it is suggested for Home Credit to integrate a reward system in their app's gamification features. This would allow users to earn points while playing, which can be redeemed for discounts and incentives. This benefits both users, who gain rewards through gameplay, and Home Credit, by boosting engagement and promoting familiarity with the app. Furthermore, it is also recommended that Home Credit expands its product offerings to include items like motor vehicles and cars, as product loans are popular among millennials. Despite many users have lower annual income, the affordability of Home Credit's installment plans make repayment feasible and manageable. Adding these products could also significantly boost their service output. In essence, these recommendations collectively aim to optimize Home Credit app user experience, increase engagement, and broaden the app's appeal to potential customers.
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_x
_a
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_a
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_e
_a
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c24105
_d24105