000			02567nam a2200277Ia 4500
001			92789
003			ft8601
005			20251111083553.0
008			250510n 000 0 eng d
040			_erda
041			_aengtag
050			_aHG4001 A63 2022
082			_a.
100			_aAblaza, Tryo Adams J., Berano, Maybelle A., Bravo, Thomas Miguel S., Cabinta, Joyce Ann M., Domanais, Jeannel H., Estrella, Tommy E., Federico, Riczelle C., Formalejo, John Benedict B., Mauricio, Joyce Lavin D., Nadura, julianne Ashley B., Polintan, Miguel Ezequiel O.
245		0	_aA Five-Year strategic financial plan for Manila Bulletin Publishing Corporation
264			_a. _b. _cc2022
300			_a. _bFinancial Plan: (BSBA major in Financial Management) - Pamantasan ng Lungsod ng Maynila, 2022
336			_b. _atext _2rdacontent
337			_30 _b. _aunmediated _2rdamedia
338			_30 _b. _avolume _2rdacarrier
505			_aExecutive Summary: This study is an in-depth analysis of the financial operations and performance of Manila Bulletin Publishing Corporation for the year 2016 to 2020, aiming to present the results of the computations and analysis of the proponents on the company's performance based on the audited financial statements. Liquidity, profitability, solvency, efficiency, and marketability were measured through various financial ratios, which were used to interpret the specific areas of the company's performance. These ratios were able to visualize the company's overall performance. Through the various computations and analysis, the researchers were able to determine that the company's existing sales strategy is no longer adequate for the present market trends, which caused incapability to generate optimal income from their primary revenue streams despite being among the pioneers within the industry to adapt to digitalization. The company also struggles to collect its receivables and convert them into cash quickly. With this conclusion, the researchers recommended implementing native advertising and improving the e-commerce transactions of the company. These recommendations should lead to the company making greater profit from their website, a wider market reach through clicks and visits, an increased sales and improved digital presence. Also, the company should be able to boost their sales, reduce the costs of selling through middlemen, and reallocate those savings for the continuous improvement of its digital platforms.
526			_aF
540			_a5
655			_aacademic writing
942			_alcc _cMS _01 _2lcc
999			_c24126 _d24126