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_aJoyce Lyn Lalusin Ampioco, et.al.
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_aTravel agencies in Malate, Manila: extrinsic challenges and changes /
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_cJoyce Lyn Lalusin Ampioco, et.al.
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_cMarch 2017.46
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_a147 pp.
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_aThesis: (B.S. in Travel and Tourism Management) - Pamantasan ng Lungsod ng Maynila 2017.
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_aABSTRACT The purpose of this study was to identify the impact of online booking on traditional travel agencies. The researchers ought to know the changes that have occurred and the challenges that travel agencies are facing as a result of those changes as well as the corrective actions they do to alleviate those impacts by conducting a survey and an interview to travel agents of different travel agencies in Malate, Manila using simple random sampling. This research used a descriptive research design and employed quantitative method on data analysis. The result of the study indicates that online booking highly increases competition on travel agencies. This was regardless of their institutional profile and the services and/or products that they offer. As a result of that competition, travel agencies were forced to lower the prices of their services and/or products and some travel suppliers imposed commission caps that resulted to lower profit margin. Overall, although online booking has greatly affect travel agencies, the impact that these challenges and changes imposed on them were only moderate as the travel agencies exert extra effort to cope with all of these so as to secure their position in the market. It is recommended that future researchers conduct a broader study with a wider range of area about this topic and to go beyond the limitations of this study.
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