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_aAsistio,Joshua Banda,Mark Joseph CajaljalJeremias , Dela Cruz,Leah Dispo,Ma. Myrell Plopino,Guillermo and Rualo,Julianne Erika.
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_aStrategic marketing plan 2012 for The Philippine Seven Corporation /
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_cJoshua Asistio, Mark Joseph Banda, Jeremias Cajaljal, Leah Dela Cruz, Ma. Myrell Dispo, Guillermo Plopino, and Julianne Erika Rualo.
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_cFebruary, 2012.46
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_aStrategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2012.
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_aEXECUTIVE SUMMARY: Seven Eleven is the convenience store for everybody, fulfilling a needs that will continue to exist into the future - the need for speed. Seven Eleven will be the number one choice of everybody. Through our wide variety of merchandise goods customers would an excellent shopping experience, customers will have the chance to shop for everyday items at low prices. Our convenience store offers the advantages of providing goods specifically designed for time-concious and price sensitive buyer. Market analysis indicates a specific and growing need in the area for the products and services 7-eleven offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The approach will add new goods and create awareness of the products and encourage customers to benefit from the convenience and services it offers. Interior Views will focus on its selection, accessibility of product, strategic location, and competitive pricing. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy.
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