000			03643nam a2200313Ia 4500
001			74102
003			FT5464
005			20251114120953.0
008			180919n 000 0 eng d
040			_erda
041			_aengtag
050			_aHF5415 Al8 2016
082			_a.
100			_aAlvez, Kimberly Leigh A.; Balbin, John Robert S.; De Guzman, Joelina D.; Dizon, May Ann B.; Jordan, Peter Michael F. and Severo, Rose Ann Mari G.
245		0	_aStrategic Marketing Plan for Pizza Hut
264			_a. _b. _cc2016
300			_bStrategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2016.
336			_b. _atext _2rdacontent
337			_30 _b. _aunmediated _2rdamedia
338			_30 _b. _avolume _2rdacarrier
385			_a2
505			_aEXECUTIVE SUMMARY: Food is a universal primary need and its consumption happens every minute worldwide. In the Philippines, the foodservice industry contributes a large share in the country’s GDP making it a critical portion of the economy. Food service industry is large and fast growing with many sub-categories resulting to a vast competition. Companies are making their unique strategies for them to stand out among their competitors. One of the categories is the restaurant industry where Pizza Hut belongs. Pizza Hut is one of the leading restaurants in the Philippines making it the best pizza innovator of the country. It began its business in the Philippines in 1984 and it is managed by Philippine Pizza Inc. which is only franchiser and owner of Pizza Hut Philippines. It operates by giving the customers the best and wide varieties of pizza along with other offerings. This paper unveils the essential information of Pizza Hut such as its current situation, internal analysis, consumer analysis, market analysis and situational analysis that will help us point out situations that need an immediate action. This paper also contains the strategic plan of action in order to achieve its anticipated goals or objectives. This strategic plan aims to expand brand awareness to the consumers and to increase its sales by 6% at the end of quarter of 2016.
506			_a5
520			_aEXECUTIVE SUMMARY: Food is a universal primary need and its consumption happens every minute worldwide. In the Philippines, the foodservice industry contributes a large share in the country's GDP making it a critical portion of the economy. Food service industry is large and fast growing with many sub-categories resulting to a vast competition. Companies are making their unique strategies for them to stand out among their competitors. One of the categories is the restaurant industry where Pizza Hut belongs. Pizza Hut is one of the leading restaurants in the Philippines making it the best pizza innovator of the country. It began its business in the Philippines in 1984 and it is managed by Philippine Pizza Inc. which is only franchiser and owner of Pizza Hut Philippines. It operates by giving the customers the best and wide varieties of pizza along with other offerings. This paper unveils the essential information of Pizza Hut such as its current situation, internal analysis, consumer analysis, market analysis and situational analysis that will help us point out situations that need an immediate action. This paper also contains the strategic plan of action in order to achieve its anticipated goals or objectives. This strategic plan aims to expand brand awareness to the consumers and to increase its sales by 6% at the end of quarter of 2016.
526			_aF
540			_a5
655			_a.
942			_alcc _cMS _02 _2lcc
999			_c24637 _d24637