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_aDel Rosario, Macy Anne F. et.al.
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_aStrategic Marketing Plan for Starbucks Philippines /
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_cDel Rosasrio, Macy Anne F.; Del Rosario, Sean Maverick E.; Malavega, Ashe Dravehn V.; Perico, Adrian Marro B.; Ramajo, Astine Neil R.; Yadao, Jericko Ruiz B.
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_cFebruary 2016.46
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_c28 cm.
_a73 pp.
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_atext
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_aunmediated
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_aStrategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2016.
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_aEXECUTIVE SUMMARY Starbucks Corporation is known throughout the world for its exceptional coffee products, and is generally considered to have revolutionized the coffee business. With origins in Seattle, Washington, it eventually became the most widely patronized coffee chain throughout the country. Starbucks was just a single store in Seattle's Pike Place Market that roasts and retails whole bean and ground coffee, tea and spices back in 1971 but today, they serve and connect with millions of customers every day through more than 22,000 retail stores in 67 countries. Starbucks is named after the first mate in Herman Melville's Moby Dick and their logo is also inspired by the sea - featuring a twin-tailed siren from Greek mythology. Mission: To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time. Their coffee buyers personally obtain coffee beans from coffee farms across America, Africa, and Asia to have the highest quality beans possible for their customers. They have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience. Total stores: 22,519* (as of June 28, 2015) Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bolivia, Brazil, Brunei, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Japan, Jordan, Korea, Kuwait, Lebanon, Macau, Malaysia, Mexico, Monaco, Morocco, Nertherlands, New Zealand, Norway, Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States and Vietnam. Starbucks value not only their customers but also their employees. Their employees are called partners and are treated with respect and dignity. The acknowledge that their employees are the heart of the Starbucks Experience for they are the ones who prepare and serve what the consumers want. Starbucks offers a range of exceptional products that customers enjoy in their stores, at home, and on the go.
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