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_aDonado,Ronalyn C. Mascariñas,Juan Carlos R. Quimbao,Krisha Lae P. and Roladan, Denzielyn Gem M.
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_aPopularity of E-Cigarette among college students: analysis of lifestyle and trends /
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_cRonalyn C. Donado, Juan Carlos R. Mascariñas, Krisha Lae P. Quimbao, and Denzielyn Gem M. Roladan.
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_cSeptember, 2016.46
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_aBusiness Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2016.
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_aABSTRACT:
521 _aThe researchers come up with the study about trends and lifestyle that affects the behaviour of the college students from MAPUA Institute of Technology, Lyceum of the Philippines University and San Juan De Letran College who are using electronic cigarette . Nowadays, many are using it, thus, allowing us to know more about it. From regular stick of cigarette to electronic one, you can now see how things develop so fast in the market.
525 _aFrom our utmost curiosity, we come up with the title: POPULARITY OF E-CIGARETTE: ANALYSIS OF LIFESTYLE AND TRENDS, focusing the study on how lifestyle and trends affect the users of electronic cigarette, and with the use effective statistical treatment on our survey, we come up with a reliable source of information to prove that certain variables related to the study are having an effect and correlation or interrelated to each other.
530 _aDifferent lifestyle represents our 102 qualified respondents and somehow affects how trends begin in the use electronic cigarette. We found out that trends does not affect much the popularity of electronic cigarette but rather a boost in raising an awareness compared to lifestyle.
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