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_aEmocling, Mike Steven Cruz et.al.
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_aStrategic marketing plan for Pag-asa Steel Works Inc /
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_cEmocling, Mike Steven Cruz; Ibanez, Rogelio Jr.. Marcelino; Velasco, Arveen San Diego; Isturis, Hanna Celine Quimpo and Joaquin, Jannah Aniag.
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_cFebruary 2016.46
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_c28 cm.
_a98 pp.
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_atext
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_aunmediated
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_aStrategic Marketing Plan: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2016.
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_aEXECUTIVE SUMMARY: The Philippines is now considered as one of the fast rising countries in terms of its economy not only in Asia but also worldwide. One major factor is the industry sector which comprises of different industries, and one of those is the construction industry. Construction industry is one of the most successful industries in the country today and it keeps on improving specially in the past years. This industry was fuelled by the sustained growth and the business process outsourcing industry. Construction industry helps the industry sector to gain an increase of 9.2% in the year 2014. And part of this increase in the Pag-Asa Steel Works Inc. Pag-asa Steel Works, Inc. (PSWI) has been producing the finest quality steel bars since 1964. The company has built up a solid reputation for superior quality, excellent service, and competitive prices, and has grown into the leading producer of concrete-reinforcement steel bars in the Philippines today. This paper endeavors to layout strategic marketing plans that affect the industry and to define the process of actions and activities to achieve the stated objectives based on analysis of factors.
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