000 06162nam a2201225Ia 4500
000 03981ntm a2200205 i 4500
001 69654
003 0
005 20250920173529.0
008 171209n 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a
_b
_z
_c
_q
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda
_a
_d
_b
_c
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
050 _a
_a
_d
_b2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a
_d
_b2
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_aGuamos,Kim Dominique D. Lopez, Mary Grace M. Narciso, Maybel C. Quitaleg, Elyza Marie C. Untalan, David Paul T. , and Valliente, Sharmaine Y.
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aThe use of social media in promoting selected underrated restaurants along P. Noval: a new strategy that will affect consumer buying decision /
_d
_b
_n
_cKim Dominique D. Guamos, Mary Grace M. Lopez, Maybel C. Narciso, Elyza Marie C. Quitaleg, David Paul T. Untalan, and Sharmaine Y. Valiente.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_a
_d
_b
_cSeptember, 2016.46
300 _e
_e
_c28cm.
_a
_bxiv, 80p.
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aBusiness Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2016.
_d
_b
_c56
504 _a
_a
_x
505 _a
_a
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aSTATEMENT OF THE PROBLEM: This Study has examined if posts in Social Media Sites featuring underrated restaurants along P. Noval affect the Buying Decision of a consumer. To attain the objectives, this study sought answers to the following sub-problems: 1. What is the Demographic Profile of the Respondents in terms of: 1.1 Age 1.2 Gender 2. 2. Which Social Media sites does the consumer see as the most effective medium in advertising? 3. How often do the consumers see promotions about underrated restaurants on their Social Media Accounts? 4. Does the featured post on Social Media Sites persuade consumers to visit underrated restaurants? 5. How does popularity, feedbacks, exposure (in terms of views and shares) on Social Media affect consumers to dine in at underrated restaurants. 6. Are there any other medium to promote underrated restaurants? The research conducted was a purposive research. Data were collected from a sample rather than a whole population. This research is qualitative because it is used to gain an understanding of underlying reasons, opinions, and motivations. Qualitative research is designed to reveal topis or issues. It uses in-depth studies of small groups of people to guide and support construction of hypotheses. The results of qualitative research are descriptive rather than predictive. Majority of the respondents are 19 years old, and the respondents are mostly females. Based on the results of the survey conducted by the researchers, it shows that the majority of the respondents voted for Facebook as their most used social media accounts, followed by Instagram, then Twitter. These three (3) social media sites that the consumers are using are where they can find the promotions of underrated restaurants. Facebook is the most effective social media site in the promoting underrated restaurants according to the respondents. All of the social media sites mentioned (Twitter, Instagram, Youtube, Tmblr, Blogspot and Wordpress) are effective tool in promoting underrated restaurant. The restaurants mentioned (Eatles, Chun Chon, Big B, Amo Yamie, and Beyong Coffee) are not always mentioned in social media but once the respondents/consumers see the promotion about the underrated restaurants, they are thinking of the factors that can help them decide whether they will visit and buy from the mentioned underrated restaurant or not. The respondents consumer buying decision is highly affected by the popularity, feedback/comments and exposure of advertisements and promotions of underrated restaurant in social media sites. When the consumers see promotions featuring the underrated restaurants, they will look for the price and the interior of the restaurant. They want to see if the food serve are affordable and if the whole place is cozy and confortable. The convenience of the location does not necessarily affect the consumers.
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_x
_a
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_a
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_e
_a
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c24668
_d24668