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_e _e _aFabi, Francis Jayvincent P. Guia,Princess J. Malicdem, Kristelle Anabelle A. Rivera, Sear Jan L. and Timbol, Mark S. _d _b4 _u _c0 _q16 |
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_a _aEffectiveness of the strategy of Precious Pages Corporation in translating best seller english novels in Tagalog to the buying decision of college students around SM City Manila / _d _b _n _cFrancis Jayvincent P. Fabi, Princess J. Guia, Kristelle Anabelle A. Malicdem, Sear Jan L. Rivera, and Mark S. Timbol. _h6 _p |
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_3 _3 _a _d _b _cOctober, 2013.46 |
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_e _e _c28cm. _a _bviii, 71p. |
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_3 _30 _b _aunmediated _2rdamedia |
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_a _aResearch Paper: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2013. _d _b _c56 |
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_b _b _c _aABSTRACT: This research looked into the effectiveness of the strategy of Precious Pages Corporation in translating bestseller English novels in Tagalog to the buying decision of college students around SM City Manila. Random college students from different schools around SM City Manila were asked on whether the strategy of Precious Pages Corporation to translate English novels in Tagalog to their buying decision has any effect using survey questionnaires. The researchers predicted that Precious Pages Corporation is not effective in affecting the buying decision of the college students. It was found out that the strategy of Precious Pages Corporation to translate English novels in Tagalog has no effect to the buying decision of college students around SM City Manila. However, there were other results that came out from the research suggesting that college students have very mixed reactions concerning the effect of Precious Pages Corporation's strategy to their buying decision and that more research must be conducted in order to fully determine what is the effect of Precious Pages Corporation's strategy to the buying decision of college students around SM City Manila.;ABSTRACT: This research looked into the effectiveness of the strategy of Precious Pages Corporation in translating bestseller English novels I Tagalog to the buying decision of college students around SM City Manila. Random college students from different schools around SM City Manila were asked on whether the strategy of Precious Pages Corporation translate English novels in Tagalog to their buying decision has any effect using survey questionnaires. The researchers predicted that Precious Pages Corporation is not effective in affecting the buying decision of the college students. It was found out that the strategy of Precious Pages Corporation to translate English novels in Tagalog has no effect to the buying decision of college students around SM City Manila. However, there were other results that came out from the research suggesting that college students have very mixed reactions concerning the effect of Precious Pages Corporation's strategy to their buying decision and that more research must be conducted in order to fully determine what is the effect of Precious Pages Corporation's strategy to the buying decision of college students around SM City Manila. _u |
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