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_aBalabagan,Anna Mari D. Cordero, Sharlittelza M. Nicolas, Ana Dominica M. and Romano,Francezca L.
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_aA study on the social aspects in advertising affecting the buying behavior of selected residents of Brgy. 434 Sampaloc, Manila /
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_cAnna Mari D. Balabagan, Sharlittelza M. Cordero, Ana Dominica M. Nicolas, and Francezca L. Romano.
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_cSeptember, 2016.46
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_aBusiness Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2016.
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_aABSTRACT: Unnoticeably, we are living in a world dominated by advertisement, from the time we woke up, 'til the time we will sleep, in every corner of the street, in each utility vehicle, and even in the gadgets people carry most of the time. There is advertisement that we can see, something that persuade us, without us knowing it. Advertisements must serve a social responsibility of educating its consumers more than just selling products or services that is why the researchers came up to this study entitled A STUDY ON THE SOCIAL ASPECTS IN ADVERTISING AFFECTING THE BUYING BEHAVIOR OF SELECTED RESIDENTS OF BRGY. 434 SAMPALOC, MANILA. There is a total 50 qualified respondents selected from Brgy. 434 Sampaloc, Manila that answers the essence of this study that was gathered through Purposive Sampling. There have been founded that when the advertisement opened up the minds of the respondents, they are being motivated to buy the product. Thus, for a social aspect in advertising to be effective, it must gave a message and serve a purpose of educating or informing the minds of its consumers. However, the respondents buying decision in relation to the respondents occupation, gender and stands on issues as a social problem accepted the null hypothesis. This is same as saying that social aspects in advertising don't have any significant relationship.
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