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_aArojado,Abegail Grace P. Cruz,Miriam B. dela Peña, Christine R. Haspela, Jedidiah Jael F. Lim,Rhona Lyn Mandac,Roxanne A. Marcos,Miguel Paulo F. Pucut,Karen F. Soliven,Mary Grace A. and Tan, Mark Anthony C.
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_aMarketing Plan : (Ultra Insulated Panel System Corporation) /
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_cAbegail Grace P. Arojado, Miriam B. Cruz, Christine R. dela Peña, Jedidiah Jael F. Haspela, Rhona Lyn Lim, Roxanne A. Mandac, Miguel Paulo F. Marcos, Karen F. Pucut, Mary Grace A. Soliven, and Mark Anthony C. Tan.
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_cMarch 2008.46
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_c28cm.
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_biii, 34p.
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_atext
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_aunmediated
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_aMarketing Plan (BSBA major in Marketing) Pamantasan ng Lungsod ng Maynila 2008.
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_aEXECUTIVE SUMMARY:
521 _aCurrently, Ultra has expanded and modified its products and service offerings to with the production of the Ultra Insulation Board which has been benchmarked with it being specified in various projects. By gearing itself towards ISO 9002, Ultra is banking on its reputable adherence to industry related protocols in continuously providing the industry with products and services that connotes excellence with functionality and economy.
525 _aThis plan focuses in increasing consumer awareness by constructing and implementing effective advertising and promotional campaigns which targets to inform prospective clients about the features benefits and advantages of Ultra, thus increasing its market share in the industry.
530 _aUltra targets to gain P30,218,428 gross revenues from its insulated roofing system that represents as increase in its market share. It aims to obtain a profit of P3,686,335.
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