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_aBasco,Dolores B. Demapanag,Maja Lea A. Dolendo,Sheryll C. Dulay,Ma. Luisa L. Ignacio,Margie S. Jallores, Jaymielyn R. Ombao, Ma. Elena C. Perez Jr.Roberto L. Reyes,Erly A. Santoyo,Elvie R. Sayo,Marilyn N. Valenton,Jocelyn R. and Villamor.,Rhoda M.
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_a1998 Marketing Plan of General Accident Insurance Asia Limited (Motor) /
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_cDolores B. Basco, Maja Lea A. Demapanag, Sheryll C. Dolendo, Ma. Luisa L. Dulay, Margie S. Ignacio, Jaymielyn R. Jallores, Ma. Elena C. Ombao, Roberto L. Perez Jr. Erly A. Reyes, Elvie R. Santoyo, Marilyn N. Sayo, Jocelyn R. Valenton, and Rhoda M. Villamor.
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_cFebruary, 1998.46
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_c28cm.
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_biii, 23p.
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_atext
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_aunmediated
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_aMarketing Plan (BS in Business Administration major in Marketing) - Pamantasan ng Lungsod ng Maynila 1998.
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_aEXECUTIVE SUMMARY: The 1998 General Accident Motor Insurance Marketing Plan seeks to generate a minimal growth in sales and profit. The targeted underwriting income is Php4,015,872.64, which represents a 51% decline from the previous Php7,870,308. The gross premiums target id Php52,717,608. The GA Motor Insurance Plan for 1998 a through analysis of the current marketing situation, which will serve as guideline for the achievement of the company's objectives. The marketing strategies reflects the determined effort of the company to provide its clients satisfaction through improve services. The action program is supported by a budget of Php1,999,786.50, to finance the company's vision of reaching the whole archipelago.
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