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_e _e _aDalumpines, Anne Gabrielle, Mendoza,Stephanie Rei Redita, Angelica Fae and Tria, Alyssa Carmela. _d _b4 _u _c0 _q16 |
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_a _aA study on the level of awareness among selected Manila residents towards the programs of the Philippine Animal Welfare Society (PAWS): a basis for an awareness campaign / _d _b _n _cVince E. Medina, ; Aaron Karls O. Opiana,; Jay R. Rebundas. _h6 _p |
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_3 _3 _a _d _b _cFeb 2016.46 |
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_e _e _c28cm. _a150 pp. _b |
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_b _atext _2rdacontent |
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_3 _30 _b _aunmediated _2rdamedia |
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_3 _30 _b _avolume _2rdacarrier |
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_a _aThesis: (Bachelor of Mass Communication)- Pamantasan ng Lungsod ng Maynila 2016. _d _b _c56 |
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_b _b _c _aABSTRACT The Philippine Animal Welfare Society (PAWS) is a volunteer-based non-government organization whose goal is to prevent animal cruelty through education, animal sheltering and advocacy. PAWS had made different programs that had supported a lot of animals, domesticated, endangered and wild. For 61 years, this organization had proved that by these programs, they are indeed one of the most trusted in animal welfare. This study had aimed to answer these following questions: How aware are the selected Manila residents towards PAWS?; What is the level of awareness of the selected Manila residents on the following programs of PAWS?; What is the level of awareness of the selected Manila residents on the following programs of PAWS in terms of description, recipients, and objectives?; How effective the following promotional tools that PAWS used in promoting the program?; and Based on the findings, what will be the program to be promoted as a basis for an awareness campaign? The study covered six (6) districts of Manila where our respondents may be found. The researchers randomly selected respondents from household to household in each district in Manila. 20 respondents from district 1- Tondo and 16 respondents to the rest of the district had surveyed to reach the 100-statistical boundary for the number of respondents. The researchers used random sampling technique. The researcher prepared a survey questionnaire that was approved by the thesis adviser that was used in gathering data/information as an instrument of the study. Structured techniques specifically on-street was used in conducting a survey. The researchers had arranged the gather data from the selected residents of Manila in tabulated format. _u |
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