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_aBadeo, Gem Marie M.; Bamba, Raven Faye E.; Castro, Ericka Danielle D. and Guieb, Rolando Jr. D.
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_aA Case on the Preservation Efforts of the Pottery Industry in Calumpit, Bulacan : A Basis for Video Production /
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_cBadeo, Gem Marie M.; Bamba, Raven Faye E.; Castro, Ericka Danielle D. and Guieb, Rolando Jr. D.
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_c201846
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_c28 cm.
_a215 pp.
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_aThesis: (Bachelor in Mass Communication) - Pamantasan ng Lungsod ng Maynila, 2018.
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_aABSTRACT: Pottery Industry experienced the decline for over three decades and up until now different problems are still being faced by the pottery business owners at Barangay Gatbuca, Calumpit, Bulacan. Since all of the businesses there are being passed on by families, the way of thinking and culture of the people there is also affected. With this, the researchers aimed to determine the preservation efforts being done by the Local Government Unit of Calumpit, Bulacan and the business owners in their Pottery Industry. Thus, the video documentary thesis entitled: A Case Study on the Preservation Efforts of Calumpit, Bulacan in their Pottery Industry. For this qualitative study, the researchers used a descriptive research design, case study to acquire the needed data and by the use of the purposive sampling method, the researchers developed a criterion, validated by their adviser and professor, that helped them identify their case studies, Mr. Tiso Nuque, Mrs. Rosario Gomez and Mrs. Honorata Sonza. Through in-depth interviews observations, and library researchers, the proponents acquired information which was then analysed in order to answer the problems of the study, After the data gathering and analysis, the researchers were able to find out the preservation efforts being done by the Local Government of Calumpit, Bulacan and the pottery business owners, the problems being faced by them which affected the way of thinking and the culture of the people there. Although, the business owners since it is a private business do their best in order to keep the industry alive, the common resolution suggested by the case studies was to have more tangible programs for the preservation of the industry and to educate the youth more about their culture. Answering the problems of the study, the researchers concluded that the Local Government of Calumpit, Bulacan and the Pottery business owners shall meet in between, to discuss and raise all the problems being faced by the owners, the projects of the Local Government should not be short-term but should also produce long-term in order to keep the industry alive. And based on the resolution suggested by the case studies, these programs should be also tangible and they should be informed of the preservation efforts being done since they are the ones concerned regarding the matter. Therefore, the researchers used the emotional attack for the video documentary based on the study which aims to encourage and educate that the Pottery Industry of Calumpit, Bulacan is not yet dead or declining and to inspire them to give respect and value the culture Filipinos have.
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