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_aCalinawan, Kim Oliver A.; Espanol, Francesca N.; Rivera, Jessa Mae Carla R.; Sabusap, Remris John M. and Toledo, Aia Couleen T.
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_aOnline sexual objectification of Filipina: A content analysis on Rbreesy's facebook Memes /
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_cCalinawan, Kim Oliver A.; Espanol, Francesca N.; Rivera, Jessa Mae Carla R.; Sabusap, Remris John M. and Toledo, Aia Couleen T.
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_c201846
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_c28 cm.
_a103 pp
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_aThesis: (Bachelor of Mass Communication) - Pamantasan ng Lungsod ng Maynila, 2018.
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_aABSTRACT: Facebook has been part of many people's lives for the past years. As time goes by, a huge number of people is adapting on a general direction in which something is developing or changing - also known as trends. One of the best example of a trend is the phenomenal Internet memes. Meme is an activity, concept, catchphrase, or piece of media that spreads, often as mimicry or for humorous purposes, from person to person via the Internet. Recently, a Facebook page named RBreezy gained followers by posting memes that understatedly objectified Filipina women. A content analysis is the effective way of dissecting the factors that should be considered to prove the sexual implications of phrases that were plastered on the images of women. Given the meme's visual aspects - from fonts down to colors, its captions and feedbacks from the audience of RBreezy's community, the researchers gathered the data they need and inserted it in a modified code guide sheet to raise the collected particulars in an organized manner. The researcher found out, along with the help of a registered psychometrician, based on the information acquired that the page, specifically, it's memes, are indeed sexually-objectifying the women posted. With fonts like Impact that maintain a specific meme format, colors such as black and white to provide of statement, and obscene photographs that are commented with explicit remarks. All the factors proved that the page is perpetuating a culture is downright destroying the image of Filipina.
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