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_aAdriano, Shaira Maryz A.; Laserna, Jhane Irish B.; Roberto, Christian E.; Sangalang, Jiyanna M.; Santos, Xykeruz John D.; Ubungen, Ivan Paul G.
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_aNutri rolls shanghai version
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_cJanaury 202346
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_a123 pages
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_aFeasibility Study: (BSBA major in Operation Management) - Pamantasan ng Lungsod ng Maynila, 2023
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_aExecutive Summary: Wrap and Rolls is a company dedicated to crafting premium Filipino snacks made from fresh fruits and vegetables, with a mission to promote a healthy lifestyle and balanced diet among customers. Introducing its flagship product line, Nutri Rolls, a name inspired by the combination of Nutritious and roll-this innovative name allows the establishment of a strong connection with customers. Complementing the brand identity, the tagline Buy Nutri Roll to Get Nutri Body reflects the commitment to offering nourishing snacks that contribute to a healthier body. At Wrap and Rolls, a future is envisioned where individuals embrace healthy living and aspire to a prosperous tomorrow. By fostering this vision together with customers, Wrap and Rolls aims to inspire and empower them to adopt a wholesome lifestyle. The company specializes in offering a delightful assortment of fruits and vegetables that are expertly wrapped in rolls, symbolizing the central element of their logo. Inspired by the vibrant spirit of rock and roll, which emerged in the 1950s as a popular dance music genre characterized by its energetic rhythm and catchy tunes, the logo captures the essence of the product's unique structure. By replacing the word Rock with Wrap, the researchers ingeniously convey the concept that all the delectable food served by the company will be elegantly wrapped in rolls. The choice of brown as the background color for the logo reflects the values of dependability, solidity, and nurturing commonly associated with branding and marketing. Additionally, brown happens to be the current aesthetic color trend, making it a timely and strategic choice. This contemporary and trendy color selection holds the potential to captivate customers and enhance the company's sales.
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