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_aAlapan, Aaron Nathaniel D.; Aranton, Allyza Vera G.; Arcilla, Red Andrei L,; Atis, Patricia Ann D.; Atutubo, Czarina Kaye R.; Barluado, Jhon Philip T.; Billona, Jomarie A., Bobiles, Julien A.; Borbon, Joyce Marie A.
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_aThe Correlation of price - quality bakery products to consumer preferences in the Barangays of Intramuros, Manila
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_a89 pages
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_aResearch Paper: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2023
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_aABSTRACT: The purpose of this paper is to determine whether there is a significant relationship between the Price-Quality of bakery products to consumers preferences. In terms of choosing between good quality products and low-cost goods in their desired bakery. The study also focused on determining the preferences of the consumers for the bakery products. The research design used for the research was a correlational research design. The research instrument used to gather relevant data for the research paper was a questionnaire. The researchers formulated one (1) research hypothesis to attain the research objectives. The data gathered was collated and analyzed using the Pearson's r formula as its statistical treatment, to examine the relationship between the dependent variable which is the Price-Quality and the independent variable which is the Consumers Preferences for the presentation of correlation statistics, percentage and frequency tables were used, as well as for PHStat analysis, which aimed to test the hypothesis. Based on the data gathered, street-side bakeries should ensure consistency in producing quality products and increase their prices at a reasonable rate. Since consumers are willing to pay for additional costs. However, bakery owners must consider that consumers only have a limited budget. Moreover, it is found that the preferences are beneficial to both consumers and producers in every business. It helps to better understand the consumers preferences and the satisfaction of every consumer's unique tastes. Therefore, the bakeries should also give importance to the top 3 factors which are preferred by the consumers in each barangay when buying bakery products.
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