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_a _aInternational marketing : _d _ban Asia-Pacific perspective / _n _cRichard Fletcher & Linden Brown. _h6 _p |
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_6 _6 _a3rd edition. _b |
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_3 _3 _aFrenchs Forest, N.S.W. : _d _bPearson Education Australia, _c©200546 |
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_b _b _c _aFor 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text. A comprehensive text reflecting the needs of marketers and and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asia Pacific region, as this is the major focus of their international business activities. Authors from UTS, Sydney. _u |
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