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_a0-7339-7004-4 (paperback)
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_aHF5415.2 .M29
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_a658.83 M341 2006
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245 0 _a
_aMarketing research :
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_ban applied orientation /
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_cNaresh Malhotra [and three others].
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246 _a
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_a3rd edition.
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_aFrenchs Forest, NSW :
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_bPearson Education Australia,
_c©200646
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_c26 cm.
_axxiv, 912 pages :
_billustrations
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321 _a
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336 _b
_atext
_2rdacontent
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_aunmediated
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_aIncludes index.
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_aThe content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
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_xMethodology.
_aMarketing research.;Marketing research
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_eco-author.;co-author.;co-author.
_aMalhotra, Naresh K.;Hall, John,;Shaw, Mike,;Oppenheim, Peter,
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