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_b.M3768 20122
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_aGS 658.022 M339e 2012
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_aMariotti, Steve,
_d1953- ,
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245 0 _a
_aEntrepreneurship & small business management /
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_cSteve Mariotti, Caroline Glackin.
_h6
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246 _a
_aEntrepreneurship and small business management
_b
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249 _i
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250 _6
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260 _e
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_aBoston :
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_bPrentice Hall,
_c©201246
300 _e
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_c28 cm.
_axxxiii, 702 pages :
_bcolor illustrations, color maps
310 _a
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321 _a
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_atext
_2rdacontent
337 _3
_30
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_aunmediated
_2rdamedia
338 _3
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_avolume
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_c56
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_aIncludes bibliographical references and index.
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_aUnit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout --Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
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_aA textbook detailing the management and growing a small business.
_u
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_aAdult;Adult.
_bFollett Library Resources.
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_xManagement.
_aSmall business;Entrepreneurship.
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