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_a9780132546133 (paperback)
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_a(OCoLC)ocn465681514;(IMchF)fol12915156
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_cDLC
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_aHF5416.5
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_b.N34 20112
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_a658.816 N136s 2011
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_aNagle, Thomas T.,
_d1951-
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245 0 _a
_aThe strategy and tactics of pricing :
_d
_ba guide to growing more profitably /
_n
_cThomas T. Nagle, John E. Hogan, Joseph Zale.
_h6
_p
246 _a
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_f6
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249 _i
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250 _6
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_aFifth edition, international edition.
_b
260 _e
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264 _3
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_aBoston :
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_bPearson,
_c©2011.;copyright 2011.46
300 _e
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_c24 cm.
_axiv, 334 pages :
_billustrations
310 _a
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321 _a
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336 _b
_atext
_2rdacontent
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_aunmediated
_2rdamedia
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_avolume
_2rdacarrier
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_c56
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_aIncludes bibliographical references and index.
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505 _a
_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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_xDecision making.
_aPricing.;Marketing
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