000			02477nam a22002417a 4500
003			FT8699
005			20250925142140.0
008			250925b ||||| |||| 00| 0 eng d
041			_aengtag
050			_aHD30.22 B37 2023
082			_a.
100	1		_aBasa, Nhelmhar C.; Esquivel, John Reynald C.; Lalu, Francheska Reigne H.; Quinto, Judee Marv; Sangalang, Janna Marie M.
245			_aThe moderating role of market competition on the effect of business strategies on business sustainability of SME restaurants in Binondo, Manila
264		1	_aManila: _bPLM, _c2023
300			_bBusiness Research: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023
336			_2text _atext _btext
337			_2unmediated _aunmediated _bunmediated
338			_2volume _avolume _bvolume
505			_aABSTRACT: This study examines the moderating role of market competition on the relationship between strategies and business sustainability among SME restaurants in Binondo, Manila. With rising competition due to shifting consumer behavior, digitalization, and expanding large-scale competitors, small restaurants must adopt effective strategies to survive. The research explores how strategies such as technology upgrades, cost reduction, demand forecasting, supplier contracts, and inventory management affect sustainability outcomes under varying levels of competition. Two main questions guided the study: (1) How do business strategies impact sustainability? And (2) How does market competition moderate this relationship? A structured survey of 195 SME restaurant owners and managers was conducted. Data analysis using SPSS included reliability tests, descriptive statistics, and regression analysis. Results show that business strategies significantly enhance sustainability in areas such as environmental efficiency, financial performance, innovation, social responsibility, and workforce stability. Market competition, especially, product differentiation and entry barriers, moderates these effects. In competitive settings, SMEs are more likely to adopt innovative and customer-focused strategies. The study concludes that SME restaurants must continually adapt their strategies to market conditions. Digital transformation, product uniqueness, and awareness of competition are essential. Policymakers should support SMEs by reducing entry barriers and boosting competitiveness.
526			_aF
655			_aacademic writing
942			_2lcc _cMS
999			_c36847 _d36847